Regional Business Director, Auvelity (Lafayette, LA)

Role Summary

Regional Business Director (RBD) to lead commercial activities for an assigned geography, establish a team of Account Managers, execute marketing strategies, and ensure a successful launch. The RBD supervises and leads a digitally-enabled salesforce, with all representatives aligned to geographical boundaries. Field-based role with travel as needed to develop internal and external relationships.

Responsibilities

• Responsible for supervising operations of the Region including driving results, hiring and coaching, account manager development, performance management, and the assignment of key "priority" accounts within the medical community
• Develop and implement strategic plans for the Region including balance of live/virtual interactions and prioritization of efforts by the team
• Plan, organize and drive performance to achieve the region's business potential through coaching and influence of direct reports
• Establish and maintain effective communication among all Region members across cross-channel stakeholders in the Accounts and Market Access team
• Maintain required technical expertise to respond accurately to questions regarding products, marketing, policies, and business-related issues from customers and account managers
• Work with direct reports to understand and consistently execute established expectations
• Coach and develop SAMs to improve selling skills, product knowledge, and capabilities; lead by example in live and virtual engagements
• Plan and conduct plan of action and other meetings with members of the Region and Market Access teams
• Develop and implement Region business plan, manage Region budget, and assume overall P&L responsibility at Region level in alignment with Regional and National expectations
• Ensure full compliance with relevant laws, policies, and processes by self and team
• Overnight travel as indicated by business needs
• Additional responsibilities as assigned

Qualifications

• BA or BS required; Advanced degree preferred
• 5+ years of field leadership experience and/or payer account management and/or demonstrated sales success with increasing responsibility
• Previous pharmaceutical, biotech, or medical marketing/sales experience preferred with 3–5 years in a position with first-line leadership
• Proven ability to lead others to success through coaching influence
• Demonstrated experience delivering outstanding results and developing others
• Proven track record in attracting and retaining top talent
• Current or recent Psychiatry disease experience strongly preferred
• Successful launch experience strongly preferred
• Experience strategizing within teams using differential resources to reach goals
• Ability to manage multiple tasks concurrently under aggressive timelines
• Must reside within the territory
• Comfortable with uncertainty and high expectations
• Patient support services experience a plus
• Strong digital marketing aptitude
• Strong interpersonal and presentation skills

Education

• BA or BS required; advanced degree preferred