Role Summary
Regional Business Director (RBD) to lead commercial activities for an assigned geography, establish a team of Account Managers, execute marketing strategies, and ensure a successful launch. This field-based role oversees regional sales performance, acts as a product champion, and coordinates cross-functional efforts to promote AUVELITY for major depressive disorder in adults, with potential future indications. Travel may be required to develop internal and external relationships.
Responsibilities
- Responsible for supervising operations of the Region which includes: driving results, hiring and coaching, account manager development, performance management, and the assignment of key "priority" accounts within the medical community
- Develop and implement strategic plans for the Region including the right balance of live/virtual interactions and the prioritization of efforts by the team
- Plan, organize and drive performance to achieve the business potential of the region through coaching and influence of direct reports
- Establish and maintain effective communication among all members of the Region across cross-channel stakeholders in the Accounts and Market Access team
- Maintain required technical expertise in order to respond accurately to all questions regarding products, marketing, policies, and business-related issues from customers and account managers
- Work with direct reports to understand and consistently execute established expectations.
- Consistently exemplify the ability to help a SAM improve on their selling skills, product knowledge and capabilities needed for success through coaching and counsel. Lead by example through coaching direct reports both in live and virtual engagements.
- Effectively plan and conduct plan of action and other meetings with members of the Region and Market Access teams
- Develop and implement Region business plan, manage Region budget and overall responsibility for P&L at Region level in alignment with Regional and National expectations
- Have a complete understanding of all relevant compliance laws, policies and processes and ensure actions of self and team are fully compliant
- Additional responsibilities as assigned
Qualifications
- Required: BA or BS
- Preferred: Advanced degree
- Required: 5+ years of field leadership experience and/or payer account management and/or demonstrated sales success with increasing responsibility and organizational leadership
- Preferred: Previous pharmaceutical, biotech, or medical marketing/sales experience with at least three to five years spent in a position with demonstrated 1st line leadership groups
- Required: Proven performance history in the ability to lead others to success through coaching influence
- Required: Demonstrated experience delivering outstanding results and developing others to their potential
- Preferred: Proven track record in attracting and retaining top talent
- Preferred: Current or recent Psychiatry disease experience strongly preferred
- Preferred: Successful launch experience strongly preferred
- Required: Experience to strategize within teams using differential resources to reach business goals
- Required: Proven ability to run multiple tasks concurrently under aggressive timelines in a dynamic environment
- Required: Must live within the territoryβs geography
- Required: Comfortable with uncertainty and high expectations
- Preferred: Patient support services experience a plus
- Preferred: Strong digital marketing aptitude
- Strong interpersonal and presentation skills
Additional Requirements
- Overnight travel as indicated by the needs of the business