Product Marketing Manager

Role Summary

The Product Marketing Manager will support the development and tactical execution of healthcare professional (HCP) and patient-focused marketing initiatives within Amneal's growing Specialty portfolio, with an initial focus on brands in Endocrinology and Neurology (Headache Disorders). This role will serve as a key contributor to the brand planning process, tactical execution, and cross-functional coordination including training meetings and conference management. The individual will be responsible for execution of multi-channel marketing programs—including advisory boards, professional conferences, non-personal promotion, and sales force initiatives.

Responsibilities

• Tactical Execution of Marketing Programs:
  • Lead the development and execution of omnichannel promotional initiatives (personal and non-personal), ensuring alignment to brand strategy and achievement of business objectives. Includes oversight of agency partners, promotional material development, review KPIs and evaluate optimization of tactics based on performance data.
  • Candidate should also feel comfortable developing materials (PowerPoint Presentations and other documents) for internal and external use without agency involvement.
  • Candidate should be comfortable with overseeing digital and print programs. Assist with managing healthcare provider consulting agreements and advisory engagements.

• Budget & Vendor Management:
  • Manage brand budgets, including PO generation, accruals, and invoice reconciliation.
  • Manage agency/vendor engagements.
  • Ensure projects are delivered on time and within budget.
  • Review monthly reports from finance to confirm accuracy and provide quarterly forecasts.
  • Provide quarterly spend reports for compliance.

• Promotional Materials Review & Compliance:
  • Manage the end-to-end promotional review process, including routing through Veeva PromoMats and collaboration with Medical, Legal, and Regulatory teams to ensure compliant, timely approvals.
  • Communicate field notifications and ensure proper use and replacement of materials.

• Events and Conferences:
  • Co-lead planning and execution of Amneal‚Äôs presence at national and regional medical meetings (5‚Äì7/year).
  • Coordinate logistics, materials, staffing, and post-conference follow-up if applicable.

• Strategic Planning & Innovation:
  • Support the development of the annual strategic and tactical marketing plans and corresponding promotional budgets for assigned brands.
  • Identify process improvements and support implementation of new tools or systems.
  • Collaborate with cross-functional teams (e.g., Sales, Medical, Commercial Analytics, Market Access, etc.) to enhance marketing effectiveness.

• Field Engagement & Sales Training Support:
  • Serve as a liaison to the field sales teams.
  • Support Senior Director, Marketing by working with cross-functional team to develop, coordinate, and execute National Field Sales Meetings and Product Launch Meetings (2-3x/year).
  • Assist with Initial Sales Training presentations (2‚Äì8/year) for new hires.
  • Should have experience presenting to large groups.
  • Own inventory management to ensure sales force materials are available and approved for use.
  • Coordinate Field Advisory Board calls to review resources, learn best practices, and gain suggestions on resources and activities.

• Market Research and Competitive Intelligence:
  • Analyze market research and competitive data to inform brand strategy.
  • Able to translate insights into actionable recommendations for marketing tactics.
  • Knowledgeable and able to monitor market trends and identify emerging opportunities or threats.

Qualifications

Education

• Bachelors Degree (BA/BS) Bachelor's degree in a related field; equivalent experience will be considered in lieu of a degree - Required

Experience

• At least 4 years of pharmaceutical experience required (in either field sales, brand management, advertising agency).
• At least 4 years of pharmaceutical Product Manager experience in Neurology or Endocrinology required

Skills

• Experience with Veeva PromoMats
• Experience with Black Box Warning products preferred