Pathology Account Marketing Manager

Role Summary

The Pathology Account Marketing Manager will be responsible for developing and executing account-based marketing initiatives to support the various corporate accounts including national, strategic, and pathology accounts. This role will partner with cross-functional teams, including corporate account teams, medical affairs, sales and market access to drive brand awareness, physician adoption and patient engagement within these key accounts. The manager will lead the creation of compelling messaging, promotional campaigns, and educational resources, ensuring all efforts align with corporate strategy and compliance standards

Responsibilities

• Develop and execute account-based marketing strategies tailored to the specific needs of high-value corporate accounts.
• Partner with our internal Precision Medicine Initiative team to better understand their business objectives, challenges and long-term goals.
• Align all marketing initiatives with sales goals to directly support the sales pipeline and revenue targets for key accounts.
• Collaborate with local commercial teams to drive the uptake of product offerings within the corporate account portfolio.
• Contribute to defining and achieving key growth targets (volume, revenue) for the product line and partnership with sales and leadership.
• Create custom marketing content such as case studies, presentations, white papers, webinars to address the specific needs of clients.
• Produce targeted sales enablement tools ‚Äì including customized sales decks, one-pagers, brochures and battle ‚Äì to help account teams deliver tailored messaging.
• Manage internal and external communications to ensure consistent messaging and branding across all materials.
• Design and implement multi-channel campaigns that are highly targeted to key accounts and stakeholders.
• Track and analyze marketing campaign effectiveness, product adoption metrics, and market feedback to inform continuous improvement.
• Apply data-driven insights to refine targeting, messaging, and resource allocation.

Qualifications

• Bachelor‚Äôs degree in Marketing, Business, or related field.
• 3+ years of experience in marketing within the life sciences industry, with at least 1-2 years in oncology diagnostics or molecular testing.
• Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
• Demonstrated ability to translate complex scientific data into clear, compelling marketing content.
• Exceptional project management, cross-functional leadership, and communication skills.
• Proficiency in Microsoft Office Suite, specifically Word, Excel, Outlook, and a general understanding of business-related internet tools.

Preferred Qualifications

• Pathology marketing experience preferred.

Physical Demands

• Must possess ability to sit and/or stand for long periods of time.

Training

• All job specific, safety, and compliance training are assigned based on the job functions associated with this employee.

Other

• This position requires periodic travel and some evenings, weekends and/or holidays.
• Job may require after-hours response to emergency issues.
• Periodically scheduled on-call may require after-hours response for technical emergencies not explicitly related to assigned job responsibilities.
• At times may be required to work weekends/holidays.