Omnichannel Marketing Lead

Role: Associate Director, Omnichannel Marketing Lead, overseeing integrated omnichannel execution for biopharma brands. Objectives include translating omnichannel strategies into coordinated, compliant channel plans that optimize customer engagement and measurable outcomes. Responsibilities involve partnering with brand teams, agencies, and internal stakeholders to ensure seamless cross-channel activation, content readiness, and data-driven optimization; coordinating with MarTech and digital platform leads to ensure shared data and content management; and establishing operational standards for delivery, measurement, and quality. Qualifications: 8–12+ years in omnichannel marketing, digital operations, or agency leadership, with experience in regulated environments. High-value details: biopharma context, Boston location, full-time exempt role, with a focus on connected customer journeys and compliance in healthcare settings.