Omni-Channel Marketing Director, Respiratory Biologics

Role Summary

Director, HCP Omni Marketing, Respiratory Biologics is responsible for the development and execution of Healthcare Professional (HCP) non-personal/digital tactical planning and execution. This role drives digital activity and customer engagement strategy across customer groups and indications, providing visionary leadership in media strategy, digital content development, and analytics, while coaching and mentoring team members.

Responsibilities

• Media Strategy and Planning: Develop media budgets, allocation strategies, and plans across all media channels, including digital, print, and alternative media platforms; ensure alignment with brand objectives and marketing goals.
• Agency and Partner Management: Manage relationships with media agencies to ensure effective collaboration and campaign execution.
• Digital Media Execution: Oversee development, execution, and optimization of digital media push tactics, including paid search, social, display, voice, mobile, and other emerging channels.
• Content Strategy: Define and drive digital content journeys aligned with customer needs and brand objectives.
• Analytics and Optimization: Use data-driven insights to refine strategies and improve ROI across media and content initiatives.
• Team Leadership and Training: Foster a collaborative and innovative team environment, encouraging professional growth and development.

Qualifications

• Required: BS/BA with 8 years of commercial experience including marketing, sales and/or market access.
• Required: Minimum 4 years’ experience in US pharmaceutical/biotech marketing.
• Required: Minimum of 2 days per week in office required.
• Required: Ability to travel up to 20% domestic travel.
• Preferred: Experience in Respiratory, Specialty and/or Rare Disease.
• Preferred: Previous people leadership experience.
• Preferred: Proven track record in managing media budgets, agency relationships, and digital campaigns.
• Preferred: Strong knowledge of digital marketing tactics, including SEO, SEM, paid media, social media, CRM, and website management.
• Preferred: Experience in using analytics tools to measure campaign performance and optimize strategies.
• Preferred: Excellent leadership, coaching, and communication skills, with the ability to inspire and develop teams.
• Preferred: Ability to manage multiple projects simultaneously, work under pressure, and meet deadlines.
• Preferred: Strategic thinker with strong attention to detail and problem-solving skills.

Education

• BS/BA