Omni-Channel Marketing Director, Respiratory Biologics

Role Summary

Director, HCP Omni-Channel Marketing, Respiratory Biologics leads the development and execution of non-personal/digital HCP marketing tactics, drives digital activity and customer engagement strategy across groups and indications, and coaches a cross-functional team. The role requires leadership in clinical acumen, commercial strategy, tactic development, KPI and measurement planning, and collaboration across functions.

Responsibilities

• Media Strategy and Planning: Develop media budgets, allocation strategies, and plans across all media channels (digital, print, and alternative media) aligned with brand objectives and marketing goals.
• Agency and Partner Management: Manage relationships with media agencies to ensure effective campaign collaboration and execution.
• Digital Media Execution: Oversee development, execution, and optimization of digital media tactics (paid search, social, display, voice, mobile, and emerging channels).
• Content Strategy: Define and drive digital content journeys aligned with customer needs and brand objectives.
• Analytics and Optimization: Use data-driven insights to refine strategies and improve ROI across media and content initiatives.
• Team Leadership and Training: Foster a collaborative and innovative team environment and support professional growth.

Qualifications

• Required: BS/BA with 8 years of commercial experience including marketing, sales and/or market access.
• Required: Minimum 4 years’ experience in US pharmaceutical/biotech marketing.
• Required: Minimum of 2 days per week in office.
• Required: Ability to travel up to 20% domestically.
• Preferred: Experience in Respiratory, Specialty and/or Rare Disease.
• Preferred: Previous people leadership experience.
• Preferred: Proven track record in managing media budgets, agency relationships, and digital campaigns.
• Preferred: Strong knowledge of digital marketing tactics (SEO, SEM, paid media, social media, CRM, website management).
• Preferred: Experience using analytics tools to measure campaign performance and optimize strategies.
• Preferred: Excellent leadership, coaching, and communication skills; ability to inspire and develop teams.
• Preferred: Ability to manage multiple projects, work under pressure, and meet deadlines.
• Preferred: Strategic thinker with strong attention to detail and problem-solving skills.

Skills

• Media strategy and planning
• Digital marketing (SEO, SEM, paid media, social, CRM, website management)
• Content strategy and digital content development
• Analytics, data-driven decision making, and ROI optimization
• Leadership, coaching, and cross-functional collaboration
• Project and time management; ability to manage multiple projects simultaneously

Education

• BS/BA degree

Additional Requirements

• Hybrid work arrangement with 2–3 days per week in the office
• Domestic travel up to 20% as needed