Marketing Manager, Respiratory

Role Summary

Marketing Manager, Respiratory leads key projects for an important inhaled respiratory growth brand and an innovative launch product in refractory chronic cough. The role focuses on portfolio strategy, execution, measurement, and optimization—aligning the marketing plan with overall business unit objectives, with emphasis on life-cycle management, launch planning, and driving performance. This position involves leveraging leading-edge technology to orchestrate experiences for Health Care Providers across multiple promotional channels.

Responsibilities

• Execution of HCP marketing plan across various customer segments while ensuring consistency with overall business unit objectives
• Lead annual brand operational planning
• Collaborate with other functional areas and lead the copy approval process (PRT) to ensure legal/regulatory compliance and medical accuracy of all marketing materials
• Collaborate with portfolio partners, including but not limited to Anti-Infectives and Specialty Business Unit (SBU) marketing, to deliver overall business unit objectives
• Partner with the insights and analytics team to define KPIs and use them to analyze impact and performance of key commercial programs on an ongoing basis
• Effectively launch high impact tactics and messages to the sales force
• Partner with market access team to achieve business unit objectives
• Manage partner agency relationships, workflow, and related expense budgets
• Leverage and develop Marketing Competencies, including Problem Statement Formation and Analysis, OKRs, Messaging & Content Strategy, Campaign Reporting and Visualization, Brief Development
• Foster an environment of innovation, inclusion, challenge, trust, and development

Qualifications

• Required: Bachelor’s degree, preferably in Business / Marketing or Health Sciences related field
• Required: 4+ years of pharmaceutical business experience
• Required: HCP marketing (pharmaceutical company or agency) or other relevant commercial experience including omni-channel marketing, market access, sales, or sales training
• Preferred: Master's Degree (MBA)
• Preferred: Prior marketing launch experience
• Preferred: Core marketing experience, including strategy development and execution
• Preferred: Demonstrated ability to manage external agencies and lead cross-functional teams
• Preferred: Experience in respiratory disease and/or pulmonology
• Preferred: Experience bringing promotional materials through legal, regulatory and medical review (PRT)
• Preferred: Excellent communication skills (written & verbal), with the ability to communicate and present effectively to groups and senior leaders

Additional Requirements

• Minimum of 2 days per week in office required in either Philadelphia, PA or Durham NC
• Ability to travel up to 20% domestic travel