Marketing Manager II, Peer Medical Education

Role Summary

This is a hybrid Marketing Manager role based in Mettawa, IL, required onsite Tuesday–Thursday. The Marketing Manager designs, develops, and implements commercial plans, programs, and promotional materials to build market leadership with a focus on health care providers. The role requires collaboration across sales, medical affairs, market research, regulatory, and external partners, with the ability to lead without authority and drive a integrated commercial team.

Responsibilities

• Develop tactics that align to the strategic brand plan primarily for HCP marketing and nonpersonal promotional activities.
• Create and execute peer-to-peer medical education content in partnership with external experts and consultants.
• Support and participate in strategy and tactics for upcoming product launches.
• Manage external industry conferences and engage with external customers.
• Perform budget tracking.
• Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives.
• Establish and maintain relationships with key opinion leaders where appropriate.
• Direct marketing activities to targeted audiences ensuring communications are aligned to segment-specific drivers.
• Monitor and analyze all sources of company and industry sales and marketing data.
• Proactively support the sales force through ongoing communications of product plans and development/implementation of selling materials.
• Conduct routine field travel with the sales force, participate in market research and patient immersions to understand market drivers and dynamics.
• Manage internal/external networks, consultants, and agency partners.
• Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
• Participate on cross-functional teams and communicate effectively across levels and functions.

Qualifications

• Required: Bachelor's Degree
• Required: 5-7+ years of general marketing experience or 3-5+ years of experience in the pharmaceutical industry with a focus on Oncology involving project/agency management
• Required: 3-5 years of experience in leading independent projects
• Required: Strong written and verbal communication skills
• Required: Concept of budget development and management for marketing programs and tactics
• Required: Strong collaboration and team orientation
• Required: Strong analytics with excellent overall business acumen including budget planning and management
• Required: Experience collaborating with cross-functional teams and influencing matrix partners
• Required: Leadership skills
• Required: Ability to foster strong relationships with senior management and external partners
• Preferred: Brand marketing/launch experience in pharmaceutical marketing or sales
• Preferred: Sales experience in pharmaceutical/biotechnology
• Preferred: Rare disease/oncology/hematology experience
• Preferred: Knowledge of marketing concepts within strategic planning process
• Preferred: Demonstrated ability to work and communicate effectively cross-functionally
• Preferred: Strong presentation experience and proficient PowerPoint skills
• Preferred: Strong collaboration and team orientation, with experience accomplishing results through others and influencing others
• Preferred: Demonstrated understanding of principles of market research to draw valid conclusions
• Preferred: Experience working with and managing multiple external agencies including advertising, digital, external and internal partners
• Preferred: Demonstrated ability to operate quickly and decisively in a fast-paced, matrixed, and demanding environment
• Preferred: MBA or Graduate Degree