Marketing Manager II, Oncology

Role Summary

Join AbbVie's oncology marketing team to deliver an omni-channel experience that drives engagement and value for customers in a rapidly evolving landscape. The Marketing Manager II for VENCLEXTA leads the design, development, and execution of integrated omni-channel commercial strategies focused on the Health Care Provider audience, partnering across the commercial organization to deliver cohesive, indication-specific customer journeys. This role drives multi-modal engagement through digital and emerging channels with strong cross-functional partnerships and agency collaboration, and influences without direct reports in a fast-paced, matrixed environment.

Responsibilities

• Co-develop annual brand strategy with an integrated omni-channel approach
• Design and execute coordinated marketing tactics that unify digital and non-personal touchpoints to deliver a seamless HCP experience
• Partner with Sales, Medical, Market Access, and cross-functional stakeholders to execute highly integrated launch and promotional initiatives
• Lead project management across timelines, budgets, and agency resources to ensure efficient campaign delivery
• Leverage analytics and marketing mix insights to evaluate performance and optimize channel effectiveness and ROI
• Develop engagement strategies across web, email, virtual events, social and digital media
• Equip the field force with aligned materials and communications that enhance customer engagement
• Conduct field visits and incorporate insights into customer journey refinement
• Drive agency and partner collaboration to ensure strategic alignment and flawless execution
• Synthesize market research and performance analytics to inform ongoing strategy and innovation

Qualifications

• Required: 5+ years of pharmaceutical marketing/omni-channel campaign experience
• Required: Demonstrated expertise in planning and executing integrated marketing across digital and traditional channels, with focus on HCP engagement
• Required: Strong independent drive and strategic problem-solving skills
• Required: 3-5 years leading independent, cross-functional, or omni-channel projects
• Required: Exceptional written and verbal communication skills
• Required: Proficient in marketing analytics, ROI measurement, and budget management for omni-channel initiatives
• Required: Collaborative, communicative, and team-oriented
• Required: Analytical acumen and business insight for optimizing omni-channel investments
• Required: Proven ability to lead through influence within a matrixed environment
• Required: Strong partner management and stakeholder engagement skills
• Required: Comfortable working at a fast pace and adapting in a dynamic, matrixed organization
• Preferred: Previous experience in Hematology-Oncology
• Preferred: Experience launching and promoting brands in an omni-channel context
• Preferred: Pharmaceutical sales or cross-channel field experience
• Preferred: Experience with joint venture/partnership marketing
• Preferred: Strong presentation and PowerPoint skills
• Preferred: Track record managing multiple agencies and collaborating on multi-channel strategies

Education

• Bachelor’s Degree required