Marketing Manager II, Fellowship and Residency Programs - Mid Atlantic

Role Summary

Marketing Manager II, Fellowship and Residency Programs — Mid Atlantic. This field-based role focuses on training, educating, and integrating AbbVie technologies into assigned teaching institutions, with emphasis on surgical support for Eye Care Franchise products. The role also facilitates the transition of Fellows and Residents into private practice by connecting them to the receiving sales teams, and involves Interventional Glaucoma and Retina product lines.

Responsibilities

• Attend the surgeries and cases until the surgeons and fellows are proficient and confident in performing the procedure.
• Effectively execute thorough wet lab procedural training at target institutions.
• Attend and support surgical/clinical cases as needed to support and update on new techniques to continually improve surgical outcomes.
• Educate PGY3-4 residents, Glaucoma/Retina fellows, and attending faculty on MIGS/Interventional Glaucoma technology, the Glaucoma/Retina markets, Surgical Retina Technologies, and changing therapy paradigm.
• Train clinic staff and physicians to recognize ideal patient types approved for use with AbbVie technologies.
• Present and align with appropriate departmental heads (Academic Chairs, Program Directors, Coordinators) on educational needs of AbbVie technologies on a yearly basis.
• Support hospital administrators/material managers to gain approval of AbbVie technologies in assigned accounts.
• If needed, align the surgeon and staff with their respective MSL for medical inquisitions or FRM to educate and assist in getting proper reimbursement for AbbVie technologies.
• Conduct training and education meetings with residents/fellows, clinic staff, attending surgeons, and program heads to advance AbbVie technologies and future opportunities.
• Support account-sponsored educational symposiums and meetings.
• Attend and engage at ophthalmic conferences and symposia throughout the year.
• Identify and develop academic Key Opinion Leaders.
• Facilitate the transition of graduating residents/fellows to receiving Sales Representatives.

Qualifications

• 4-8 Years of medical device experience (surgical ophthalmic experience preferred).
• The preferred candidate would have both ophthalmic surgical and buy and bill experience.
• The preferred candidate would have MIGS and/or Retina surgical sales experience.
• Experience in training or working in ophthalmic teaching environments is preferred.
• Experience in Pre-Commercial launch market and program preparations.
• Experience developing and expanding new technology and market opportunities.
• Experience and proficiency in Public Speaking.
• Proven experience meeting and exceeding assigned goals.
• Ability to build relationships and interact with all levels internally and at the customer level.
• Experience with HOPD VAC/approval process preferred.
• Proven ability to build and retain customer base.
• Experience with customer tracking software – CRM or Veeva.
• Ability to work within a budget.
• Ability to comply with procedures and processes.

Education

• Bachelor’s degree or equivalent experience. Concentration in Science, Business and/or Marketing preferred.

Skills

• Public speaking
• Relationship building and cross-functional collaboration
• Sales enablement and customer education
• CRM/Veeva proficiency
• Strategic thinking and opportunity development
• Budget management and operational execution

Additional Requirements

• Travel: Ability to travel approximately 50%–70% of the time.