Marketing Manager I/II, HCP - Parkinson's Disease

Role Summary

The Marketing Manager I/II, HCP Marketing, supports the ongoing commercialization and growth by supporting HCP promotional strategy and execution across various channels. Partners closely with cross-functional stakeholders to deliver aligned, compliant, and impactful HCP marketing materials. Led by a strong focus on strategic thinking, analytical rigor, and executional discipline to ensure consistent pull-through of brand strategy across HCP promotion and Peer-to-Peer education initiatives.

Responsibilities

• Lead the development, optimization, and lifecycle management of core HCP promotional assets, including ISAs, derivative materials, field aids, leave-behinds, digital selling tools, and peer-to-peer program content.
• Ensure consistent pull-through of HCP brand strategy across all promotional channels and touchpoints.
• Shepherd new clinical and commercial data through the Consistent with FDA-required Labeling (CFL) process for approved promotional use.
• Identify innovative opportunities to differentiate the brand and enhance HCP education and engagement.

Responsibilities

• Serve as the primary HCP marketing liaison to the P2P AMM team, providing strategic direction and insights.
• Translate HCP strategy and customer insights into actionable guidance for P2P execution.
• Ensure alignment between HCP and P2P initiatives while maintaining compliance standards.

Responsibilities

• Partner with Sales Training to develop and deliver training content for POAs, national sales meetings, and ongoing field education.
• Collaborate with Sales Leadership to deliver high-quality, field-ready materials supporting effective customer engagement.

Responsibilities

• Build deep expertise in Parkinson’s Disease, the competitive landscape, and brand strategy.
• Partner with APEX, Patient Services, and field teams to apply customer insights to message optimization.
• Coordinate agencies and vendors while managing budgets to plan.

Responsibilities

• Ensure compliance with AbbVie policies, industry regulations, and legal requirements.
• Demonstrate strong project management and executional discipline.

Qualifications

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications

• 3–5 years of sales or marketing experience; pharmaceutical experience preferred.
• Ability to work in a highly matrixed organization.
• Strong strategic, analytical, and communication skills.
• Prior HCP marketing or product management experience.
• Experience supporting an on-market brand.
• Experience partnering with Sales Training and Field Operations.
• Experience collaborating across HCP and P2P teams.