Marketing Manager I/II, DTC – Psychiatry (Neuroscience)

Role Summary

The Marketing Manager works in collaboration with the Associate Director of Consumer Marketing and serves as the indication digital lead for the team. This position is responsible for developing and executing marketing plans for aMDD (adjunctive Major Depressive Disorder) indication to drive key consumer marketing business initiatives. You will lead cross-functional teams to develop and execute impactful advertising and promotional strategies, fostering strong collaboration with internal and external partners to ensure effective plan implementation. This role reports into the aMDD Consumer Marketing Associate Director.

Responsibilities

• Lead the development and manage execution of DTC tactics for aMDD indication to drive brand awareness, disease awareness, acquisition, and/or conversion through a variety of channels which may include: social, banners, website, audio, CRM, direct marketing, in-office (point-of-care), and print, with a strong emphasis in digital communications. Opportunity to support broadcast.
• Develop strategic briefs for tactics, provide thoughtful and timely creative feedback, and cultivate strong, collaborative relationships with agency partners.
• Apply data driven insights to participate in the development of marketing plans to evolve the aMDD strategy.
• Understand and leverage trends in the marketplace impacting consumer marketing at large, and pharmaceutical consumer marketing.
• Manage projects including execution of marketing plans, initiatives and tasks. Deliver high-quality work on time, applying agile ways of working when appropriate. Always ensuring that regulatory and compliance guidelines are followed.
• Evaluate the effectiveness of campaign strategies through measurement development to ensure positive return on investment and achieve brand objectives.
• Track and manage the consumer marketing budget while collaborating with the team to utilize resources effectively and efficiently.

Qualifications

• Required: Bachelor's Degree
• Required: Marketing experience with proof of building proficiencies in all marketing skills
• Preferred: 4-6+ years of relevant work experience in marketing
• Preferred: Prior experience in pharmaceutical or CPG marketing
• Preferred: Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority
• Preferred: Prior Web/Digital experience, including evaluating perf and optimizing assets when needed
• Preferred: Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, brief writing, and delivering feedback
• Preferred: Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative and team orientation
• Preferred: Strong communication, presentation and interpersonal skills
• Preferred: Must have attention to detail, execution, and follow-through
• Preferred: Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Preferred: Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners
• Preferred: DTC mass media (TV, audio, print) experience
• Preferred: Experience working with marketing partners to develop custom assets
• Preferred: Understanding of digital channels and their application
• Preferred: Ability to work with all levels in a highly matrixed organization
• Preferred: Ability to influence senior management

Education

• Bachelor's Degree