Marketing Manager I/II, Consumer - Neuroscience (Migraine)

Role Summary

The Marketing Manager, Consumer Marketing, plays an integral role in driving success by leveraging DTC strategies and best-in-class execution in support of the Migraine Franchise and the extended cross-functional Consumer Team. Candidates for this position can be located in either Florham Park, NJ or Mettawa, IL. Talent will be hired at a level commensurate with experience.

Responsibilities

• Translate brand strategy into omnichannel marketing plans that reflect the positioning of the brand, while aligning to brand objectives; pull through strategic direction for agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals
• Utilize marketing skills to lead the creative development and deployment of insight-driven, channel-specific, and personalized content
• Work closely with marketing team, media agencies and partners to build and optimize yearly media plans
• Work with cross-functional team to monitor channel performance, report on key metrics, and optimize campaigns to maximize ROI and engagement
• Work with cross-functional partners to enhance brand messaging and strengthen promotional claims within the label
• Make proposals and recommendations based on business direction, market dynamics and data
• Work with research/analytics teams to generate and analyze consumer data/insights to inform and improve audience focus and tactical execution
• Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans
• Effectively communicate the strategy and objectives of your work to internal cross-functional partners and sales leadership to drive brand business objectives

Skills

• Competency in core marketing capabilities such as creative development, translating analysis to insights, optimization across the marketing mix
• Proven ability to lead and influence cross-functional teams (internal and external), including timeline and budget management
• Strong written and interpersonal skills
• Self-starter and proactive attitude
• Strong collaboration skills
• Success working in a matrixed organization to drive alignment to brand objectives

Qualifications

• Required: Bachelor's Degree
• Required: Marketing experience with proof of building proficiencies in all marketing skills
• Preferred: 5+ years of Consumer marketing or relevant marketing experience

Education

• Bachelor's Degree