Marketing Director - Area Accounts

Role: Lead Area Market Access strategy and team management for AbbVie's portfolio, focusing on optimizing market access and account performance across diverse healthcare stakeholders. Responsibilities: develop and execute regional market access initiatives, coach and manage the Area Access Associate Marketing team, collaborate with cross-functional partners (Payer Strategy, Brand BUs, Strategic Channel Teams), and leverage analytics to inform data-driven decisions. Maintain expertise on customer segments, market trends, and payer landscapes, while continuously refining strategies to adapt to evolving market conditions, policies, and competitive dynamics. Manage marketing materials supporting market access goals and address regional challenges. Qualifications: Bachelor's in Marketing, Business, Life Sciences, or related; 5+ years in pharmaceutical or biotech marketing strategy development; 7+ years of marketing management experience, with at least 3 years supporting account management and market access; proven leadership in complex, matrixed environments; strong analytical skills with BI tools. Preferred: Advanced degree (MBA, MPH), payer marketing or health policy expertise, and familiarity with payer types such as PBMs, Medicaid, IDNs. High-Value: Market Access, multi-channel marketing, cross-functional collaboration, data-driven decision-making, regional stakeholder engagement. Work setup: Not specified.