Marketing Brand Manager - US Dairy Rumensin

Role Summary

Your Role: Marketing Brand Manager-US Dairy Rumensin. This position is responsible for driving implementation of marketing strategies and playbooks within US Dairy Marketing for Dairy Rumensin. This role will work collaboratively with the US Beef marketing teams.

Responsibilities

• Brand Ownership
  Develops brand plan and acts on marketing guidelines and customer objectives from the brand plan.
• Manages budgets and creates forecast—participates in S&OP process (for Rumensin).
• Acts in accordance with marketing compliance and plays an active role in knowledge transfer to commercial teams.

• Strategy Execution
  Executes strategy/brand plan—Executes local portfolio strategy (with Sales), and creates and delivers pricing, profitability and promotional guidance.
• Metrics/Measurement—Tracks KPIs and metrics and connects with DLT to provide shared learnings, feedback, and questions.

• Insights and Analytics
  Gathers and funnels data and insights from customer interactions, local database, competitive information.
• Participates in/facilitates relevant local research being conducted.

• Marketing Execution
  Marketing Campaign execution—Executes brand implementation plan, Marketing Mix decisions, media planning and agency management.
• Works with other stakeholders—Understands and seeks to influence guidelines, regulations or access issues, influences sales cycle processes and Sales force alignment and education, executes local KOL program and launch programs.
• Inspection of product agreements with customers.

Qualifications

• Required: Education: Bachelor’s degree, Marketing/Business preferred.
• Required Experience: Minimum 7 years of experience in Sales or Marketing, preferably in animal health or agriculture related field.
• Qualified candidates must be legally authorized to be employed in the United States. Elanco Animal Health does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

• Preferred: Dairy industry knowledge and experience.
• Demonstrated ability in communication, conflict resolution, judgment and managing complexity.
• Demonstrated ability to manage complex projects and project management tools.
• Demonstrated learning agility.

Additional Requirements

• Travel-Up to 30%
• Location: Global Elanco Headquarters- Indianapolis, IN (Hybrid)