Market Manager - Seattle & South Sound
Tilray Brands, Inc.
July 03, 2026
On-site
Seattle, WA
Sales
Market Manager - Seattle & South Sound
Position Overview
- The Market Manager resides in a designated distributor home market and serves as the primary link between Tilray Beer, distributor partners, and retail customers.
- Drives execution of key initiatives, supports distributor performance, and delivers against market-level sales objectives.
Key Focus Areas
- Support 1–3 distributor partners and their branch networks
- Drive execution of Must Win Initiatives with distributor and retail partners
- Lead incentive (IR POD) activation to deliver budget targets
- Ensure chain execution (ads, features, distribution gaps, and communication)
- Drive brand discovery through events, sampling, and promotional activations
Key Responsibilities
- Develop understanding of assigned market, distributor network, and channel dynamics
- Build relationships with distributor sales managers, reps, and key retail accounts
- Work in-market weekly to support execution alongside distributor teams and retail partners
- Lead/participate in distributor meetings and present business updates
- Develop and execute programs, incentives, and performance targets
- Track and report weekly/monthly performance metrics
- Manage allocated budgets effectively
- Analyze syndicated and internal data to identify opportunities and build action plans
- Deliver business reviews with key distributor partners
- Support VIP/Karma and other internal systems to drive insights and execution
Compensation
- $80,000–$90,000 annually, based on experience
Qualifications
- Bachelor’s degree preferred
- Experience in beverage alcohol, preferably within beer
- Strong communication and relationship-building skills
- Proficiency in Microsoft Office Suite
- Demonstrated problem-solving ability and adaptability in fast-paced environments
Preferred Skills
- Strong working knowledge of VIP/Karma systems
Position Overview
- The Market Manager resides in a designated distributor home market and serves as the primary link between Tilray Beer, distributor partners, and retail customers.
- Drives execution of key initiatives, supports distributor performance, and delivers against market-level sales objectives.
Key Focus Areas
- Support 1–3 distributor partners and their branch networks
- Drive execution of Must Win Initiatives with distributor and retail partners
- Lead incentive (IR POD) activation to deliver budget targets
- Ensure chain execution (ads, features, distribution gaps, and communication)
- Drive brand discovery through events, sampling, and promotional activations
Key Responsibilities
- Develop understanding of assigned market, distributor network, and channel dynamics
- Build relationships with distributor sales managers, reps, and key retail accounts
- Work in-market weekly to support execution alongside distributor teams and retail partners
- Lead/participate in distributor meetings and present business updates
- Develop and execute programs, incentives, and performance targets
- Track and report weekly/monthly performance metrics
- Manage allocated budgets effectively
- Analyze syndicated and internal data to identify opportunities and build action plans
- Deliver business reviews with key distributor partners
- Support VIP/Karma and other internal systems to drive insights and execution
Compensation
- $80,000–$90,000 annually, based on experience
Qualifications
- Bachelor’s degree preferred
- Experience in beverage alcohol, preferably within beer
- Strong communication and relationship-building skills
- Proficiency in Microsoft Office Suite
- Demonstrated problem-solving ability and adaptability in fast-paced environments
Preferred Skills
- Strong working knowledge of VIP/Karma systems