Role Summary
The Manager, Thought Leader Liaison (East US) develops and manages peer-to-peer digital and live programs and a speaker bureau to support the US marketing strategy for metastatic uveal melanoma (mUM) and potential future indications. This role collaborates with the US KOL and Peer-to-Peer Marketing Lead and cross-functional teams to engage key opinion leaders and medical experts, ensuring compliant, cost-effective execution. Location: Remote, East US.
Responsibilities
- Advance key opinion leaders (KOLs) strategy for KIMMTRAK in the Eastern United States, identify and cultivate current and new KOLs, and serve as their trusted commercial contact.
- Lead development and implementation of peer-to-peer / speaker program educational content, such as slide decks and patient cases, in collaboration with agency partners.
- Identify and train commercial speakers, manage speaker bureau, and work with the field force to ensure flawless and compliant execution of programs.
- Develop and execute Medical Expert Engagement Plans (MEEP) aligned with brand objectives.
- Partner with cross-functional field teams (OAMs, MSLs, Regional Field Directors) to address customer needs and drive business objectives.
- Identify opportunities for enduring digital peer-to-peer content, lead strategic development with platforms such as OncLive or VuMedi, and negotiate impact guarantees with vendors.
- Work through the US promotional review process with regulatory, legal, medical, and agency partners for areas of responsibility.
- Gather timely feedback on tactics and response to key initiatives to enhance execution and identify new program development opportunities or message refinement.
- Ensure adherence to all legal, regulatory and compliance guidelines; establish or clarify processes and gain cross-functional alignment to enable first-time programs; work with speakers and contracts team to establish contracts for services.
- Participate in relevant scientific congresses and regional conferences to stay up to date.
- Own the brand budget for relevant tactics and closely monitor performance to ensure cost-effective implementation of all deliverables.
- Support other ad hoc projects arising from evolving brand needs and changing market dynamics.
Qualifications
- Required: 3-5+ years of commercial pharmaceutical or biotech experience.
- Required: US Oncology (Solid Tumors or Malignant Hematology) experience.
- Required: Experience working with and developing KOL relationships in the pharmaceutical/biotech industry.
- Required: Business acumen with a solid grasp of marketing strategy, brand positioning, and tactical plan development.
- Preferred: MBA or related advanced life sciences/healthcare degree (e.g., PharmD, MD).
- Preferred: Customer engagement, identification of up-and-coming thought-leaders, speaker program management, and marketing analytics.
Education
- Bachelorβs degree with major in biology, scientific area, or related business.
- MBA, or related advanced life sciences/healthcare degree preferred (e.g., PharmD, MD).
Skills
- Proactive, results-oriented, self-starter motivated by a challenge.
- Strong customer orientation and focus; ability to build meaningful experiences with healthcare professionals by understanding their needs.
- Good judgment in distinguishing between good enough and perfection.
- Proven problem-solving and agency management skills; ability to achieve results through others.
- Collaboration with cross-functional teams, including Medical Affairs and Compliance.
- Excellence in project management and ability to multi-task across several projects under tight deadlines.
- Comfort navigating a VUCA (Volatile, Uncertain, Complex and Ambiguous) environment and high intensity work.
- Adaptability and continuous improvement mindset; ability to connect multiple initiatives to improve marketing implementation.
- Willingness to work in an entrepreneurial environment with moderate remote supervision.
- Strong written and verbal communication; ability to be persuasive, engaging, and credible with internal and external customers.
Additional Requirements
- This is a field-based marketing role.
- The primary location of the successful candidate must be in the Eastern US.
- This position is eligible for a fleet vehicle.
- The successful candidate must have a valid driver's license.