Manager, Social Engagement

Role: Execute and manage organic social media and community engagement strategies for Pfizer's Primary Care, Specialty Care, and Oncology brands, including PfizerForAll. Objectives: amplify product narratives, foster community engagement, and ensure brand reputation protection through compliant, platform-native content. Core responsibilities: develop and maintain editorial calendars aligned with campaigns and milestones; produce and optimize social content; coordinate influencer and partner content; govern response and escalation protocols; monitor sentiment and engagement metrics; and collaborate with cross-functional teams including legal, medical, and public affairs. Qualifications: bachelor's degree with 4+ years in social media, healthcare communications, or related fields; proficient in enterprise social tools (e.g., Sprinklr); strong stakeholder management; knowledge of regulatory review processes; excellent communication skills; experience building brand communities at scale. Preferred: healthcare or pharmaceutical industry experience, familiarity with medical/legal/regulatory content review, and managing multi-million dollar budgets. High-value specifics: focus on healthcare brands with a hybrid work setup, up to 10% travel for business, and engagement with internal and external stakeholders across global functions. The role emphasizes strategic planning, content operation, safety governance, measurement, and cross-functional collaboration, supporting Pfizer’s social engagement and communication objectives.