Manager, Retail Marketing

Role Summary

The Retail Marketing Manager will execute retail marketing initiatives to optimize vaccine availability and pull-through with retail pharmacies. This role will focus on developing resources, tracking retailer performance, and supporting field engagement plans. Reporting to the Retail Marketing Director, the Retail Marketing Manager will work closely with account managers and cross-functional teams to deliver impactful marketing solutions.

Responsibilities

• Develop resources to support selling teams and ensure approval through copy review processes
• Track retailer performance and identify areas of opportunity
• Manage insight generation tracking, opportunities and routine updates on next steps
• Execute field engagement plans to support account directors and channel managers
• Collaborate with consumer and HCP marketers to align on customer needs
• Manage in-market campaign reporting and post-campaign reviews

Qualifications

• Required:
  • Bachelor‚Äôs degree
  • 4+ years of pharmaceutical sales, marketing, or related experience
  • Analytical skills and ability to draw conclusions from data
  • Experience with retail marketing campaigns and customer engagement
• Preferred:
  • MBA
  • 2 years of retail marketing experience
  • US Vaccines marketing and/or sales experience
  • Knowledge of vaccines, US market dynamics and characteristics
  • Knowledge of U.S. healthcare system, marketing channels and drivers
  • Experience effectively collaborating and influencing colleagues in the commercial organization, both in-person and remotely
  • Brand management experience, including demonstration of scientific knowledge and competitive knowledge within therapeutic areas and individual assets (vaccines experience preferred)
  • Experience setting and gaining alignment around brand strategies - particularly in complex and novel environments
  • Customer facing experience preferred

Skills

• Marketing Implementation & Execution: Translates strategy into action ‚Äî executing retail initiatives, managing resources and approvals, and ensuring alignment with field and account teams to drive vaccine availability and pull-through.
• Analytical Insight & Performance Tracking: Turns data into direction, leveraging retailer performance metrics, campaign analytics, and market insights to identify opportunities and inform strategic recommendations.
• Cross-Functional Collaboration: Unites medical, clinical, commercial, and customer teams around shared goals with high-impact engagement.
• Customer-Centric Enablement: Develops tools, content, and programs that enhance execution at customer touchpoints and strengthen retail relationships.

Education

• Bachelor‚Äôs degree (required)