Manager, Omnichannel Analytics

Role Summary

The Omnichannel Analytics Manager leads experimental test design and measurement to develop omnichannel analytics insights. The role requires interpreting analytics to inform omnichannel marketing strategy, converting insights into actionable recommendations, and delivering ROI through strong oral and written communication.

Responsibilities

• Own data attributes, data sources, and business rules that feed modeling, reporting, and measurement.
• Articulate business owner needs and support use case ideation and development.
• Design experimental testing, measurement plans, and execution plans in partnership with the Digital Lab team and media agency of record.
• Conduct testing measurements with established methodologies and deliver statistically significant results including marketing ROI impact.
• Establish media KPI benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics.
• Contribute to monthly omnichannel performance reporting, leveraging media performance measurement and analyses.
• Perform digital audience analytics to inform personalized audience strategy and optimize the omnichannel experience.
• Interpret omnichannel performance and audience insights to identify opportunities to target new patients.
• Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.

Qualifications

• Required: Bachelor‚Äôs degree in Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, or Quantitative Analysis
• Preferred: Master‚Äôs degree
• Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.)
• 5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics
• Strong written and oral communication, with the ability to build insights and narrate a story with data

Skills

• Strong experience in brand marketing and optimization
• Experience in omnichannel marketing and analytics across digital media, search, social, websites, endemic channels, and familiarity with digital targeting, activation, trafficking, and measurement
• MarTech and big data knowledge in the digital space (DMP, digital identity solutions, data clean rooms, CDP, etc.)
• Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data; third-party pharmaceutical patient claims data is preferred
• Strong collaboration, influence, planning, and project management skills
• Ability to distill complex information into concise, impactful narratives/presentations
• Exceptional analytical and problem-solving skills with attention to detail
• High motivation, strong work ethic, and positive attitude under tight deadlines

Education

• As listed in Qualifications