Manager, Marketing II, Specialty

Role Summary

The US Patient Services Marketing Manager (MM) is responsible for developing and implementing marketing initiatives and tactics for APS Specialty Products and, secondarily Oncology brands. This role requires a strong understanding of the nuances associated with provider administered products and devices as well as the ability to work in a complex and matrixed environment. The ideal candidate has working knowledge of the payer landscape, buy and bill and specialty pharmacy acquisition models and insight into field access team support. This role does not have direct reports, but the individual must demonstrate the ability to influence and lead cross-functionally to successfully drive the business. The candidate must be able to operate in a fast-paced environment with high expectations and a customer focus that drives the need for quality deliverables and performance. This individual will report to the Associate Director, Patient Services Strategy and Marketing - Specialty.

Responsibilities

• Support the development, documentation, and communication of the overall Patient Support Programs (PSP) vision, strategy, and performance for US Specialty brands.
• Work with internal and external agencies and other partners to develop innovative and impactful initiatives and tactics that align to the Patient Services strategic imperatives and APS priorities.
• Execute the Creon PSP marketing strategy, driving patient engagement, resource utilization, and patient support throughout the Creon treatment experiences and support planning efforts for the evolution of the PSP strategy.
• Lead development and execution of the Creon Complete Field/Patient Engagement marketing tactics, Email, Direct Mail, Websites, SMS/MMS, SEM/SEO, and print, including the AEM migrations.
• Partner with Operations to operationalize the execution of Creon PSP CRM to the Salesforce Marketing Cloud platform ‚Äì including integration with other patient services platforms to enable engagement strategies and tactics.
• Implement strategic and tactical marketing plans for multiple US Specialty Patient Services brands to achieve brand objectives.
• Actively Contribute to the APS Marketing Annual Planning process, partnering with cross-functional teams and commercial partners for effective execution.
• Design and enhance patient experience journeys, leveraging insights to create impactful Patient Services programs that support adherence and engagement.
• Collaborate effectively across leadership, matrixed internal teams, and external partners to align vision, strategy, and program goals.
• Partner with the Marketing Business Insights and Analytics (APEX) team to define key metrics, measure campaign and program effectiveness, and recommend optimizations.
• Support the AD in managing the marketing budget while identifying efficiencies where it is possible to maximize resources.
• Deliver marketing briefs, develop timelines to accomplish tasks and anticipate any potential barriers that would impact project timelines.
• Ensure compliance with business guardrails and proactively identify operational efficiencies to accelerate program success.

Qualifications

• Ability to build collaborative working relationships across stakeholders at various levels throughout the organization.
• Strong project management, planning skills, with attention to detail.
• Experience taking materials through an MRL/review process.
• Demonstrated ability in developing and supporting marketing plans and program pull through.
• Working knowledge of digital marketing including patient CRM, Websites, digital systems, social media etc.
• Experience with managing multiple external agencies.
• Bachelor‚Äôs degree required.
• Minimum of 5+ years in healthcare, pharma, biotech, or diagnostics marketing. With the ideal candidate having previous Pharma patient marketing experience.
• Proficient understanding of brand positioning, omnichannel strategy, end-to-end campaign management, and finance management.
• Strong background in customer, patient, or HCP service and retention strategies.
• Proficient planning and organization skills, attention to detail, execution, agility, and follow-through.
• Ability to manage and lead various external and internal partnerships, including agencies and production vendors.
• Excellent oral, written, and presentation skills.
• A balance of analytical thinking and creative vision.