Manager, In Market Brand Analytics

Role Summary

Manager, In Market Brand Analytics located in Cambridge, MA. This role entails leading comprehensive secondary market data analyses, identifying key trends and insights, and delivering actionable analyses to support leadership decision-making. Remote work up to 15% is allowed.

Responsibilities

• Lead comprehensive secondary market data analyses, including data mining, correlations, and test-and-control evaluations to enhance knowledge of disease states, products, and competition.
• Analyze marketing data to identify key trends, opportunities, and insights; evaluate A/B tests to assess campaign effectiveness.
• Conduct root cause analytics to address key business questions and translate complex data into actionable insights for leadership decision-making.
• Write SQL queries for data manipulation, perform analytics, generate insights, and deliver dashboards and reports using Tableau or other BI tools to provide scalable solutions for business stakeholders.
• Enhance team capabilities by identifying key data sources, applying descriptive analytics, and leveraging new tools for efficiency and faster responses.
• Manage multiple data analytics projects from initiation to implementation using agile methods, tracking timelines and key deliverables to align with business priorities.
• Work with commercial and marketing data from sources like Veeva, IQVIA, Symphony Health, Komodo, Adobe/Pulse Point DTC, and Specialty Pharmacy.
• Leverage internal data sets to influence future data purchases and manage vendors on analytic plans and methodologies.
• Establish best coding practices across platforms for rapid ad-hoc analyses for broader team use.

Qualifications

• Required: Master‚Äôs degree in Business Administration or related field, plus 3 years of related experience; OR Bachelor‚Äôs degree in Business Administration or related field, plus 5 years of related experience.
• Must include experience analyzing secondary data to evaluate brand performance, prescriber behavior, and market trends; evaluating marketing campaigns through split testing to measure digital and non-personal promotional impact on engagement; providing actionable insights to senior leadership based on data analytics to drive growth and market objectives; developing SQL queries to retrieve and manipulate data for analysis; designing scalable Tableau dashboards for reporting; managing multiple analytics projects with root cause analysis aligned to deadlines.

Skills

• SQL programming and data manipulation
• Data visualization with Tableau or equivalent BI tools
• Analytical thinking and ability to translate data into actionable business insights
• Experience with secondary market data sources (e.g., Veeva, IQVIA, Symphony Health, Komodo, Adobe/Pulse Point DTC)
• Project management and agile methodologies

Education

• Master‚Äôs or Bachelor‚Äôs degree in Business Administration or related field (as required above)

Additional Requirements

• Location: Cambridge, MA; Boston, MA area
• Time Type: Full time
• Worker Type: Employee
• Remote work up to 15% allowed