Manager II, Marketing Analytics (Rheum)

Role Summary

Manager II, Marketing Analytics (Rheum) leads market analytics for Rheum Marketing, delivering strategic insights and staying abreast of commercial issues and emerging trends within the space. Builds relationships as a trusted partner, represents the voice of the customer with objectivity, and demonstrates strong presentation of learnings across organizational levels. Manages research suppliers and ensures analytics activities align with budget and ethical/compliance guidelines.

Responsibilities

• Act as a market analytics lead & intelligence partner for Rheum Marketing, focused on providing strategic insights, forming a trusted relationship, & staying abreast of commercial issues & burgeoning trends within the space.
• Build solid relationships as a team player, while maintaining objectivity & lack of bias to represent the voice of the customer.
• Demonstrate thoughtful confidence in presentation of learnings across different levels of the organization.
• Appropriately manage & collaborate with research suppliers.
• Monitor & manage analytics within budget & identify opportunities for cost savings where appropriate.
• Ensure all activities are conducted in accordance with financial & ethical compliance guidelines.

Qualifications

• Required: Bachelor’s degree in Marketing, Sales, Business Analytics, Quantitative Analysis, Data Science and Project Management or a highly related field of study.
• Required: at least 4 years of work experience in a client facing role performing marketing analytics.
• Required: 4 years of each of the following areas: combining & interpreting signals from multiple data sources with a solid understanding of various metrics leveraged by Marketing.
• Required: reporting & creating visualizations for live presentations to stakeholders to provide effective business storytelling.
• Required: coding, curating & analyzing multi-sourced data using SQL, R or Python for modeling & statistical analysis.
• Required: performing statistical testing using t-tests, ANOVA, A/B Test and tools for marketing/media performance modeling, measurement & optimization including marketing-mix modeling & Multi-touch attribution.
• Required: performing quantitative analysis of sales & omnichannel marketing campaigns including CRM, digital media, search, social media, social listening, online video, websites, data management platforms, mobile applications, programmatic targeting, endemic, paid search vs SEO & tagging implementation for data capture.
• Required: working within a cross functional setting to coordinate the requirements of the stakeholders in marketing, sales & analytic partners.
• Required: working with business stakeholders & analytic partners to anticipate future needs, build collaborative partnerships, design & implement innovative solutions, demystify complex information, communicate insights & solutions & coach for greater team effectiveness to influence action to improve brand & portfolio performance.
• Preferred: Masters in Marketing, Sales, Business Analysis, Quantitative Analysis, Data Science and Project Management or a highly related field of study, & 1 year of work experience in a client facing role performing marketing analytics.
• Preferred: 1 year of experience in each of (i), (ii), (iii), (iv), (v), (vi) & (vii).
• Preferred: Experience may be gained concurrently. Will accept any suitable combination or education, training or experience.

Education

• Bachelor’s degree in Marketing, Sales, Business Analytics, Quantitative Analysis, Data Science and Project Management or a highly related field of study.