Manager, DTC Bid Execution Specialist
Takeda
August 30, 2026
Remote friendly (Lexington, MA)
United States
$116,000 - $182,270 USD yearly
Market Access
Position Summary:
Provide enterprise DTC bidding and optimization guidance by setting execution standards, advising teams on performance levers, and scaling cross-brand learnings to improve efficiency, measurement quality, and compliant activation.
Key Responsibilities:
- Maintain paid DTC execution standards (campaign structuring, targeting approaches, bid strategy guidance) across brands.
- Translate DTC strategy into executable platform setup patterns and checklists; advise on design choices and tradeoffs.
- Provide consultative optimization support as operational point of contact for bid strategy, pacing, and targeting; review performance signals and recommend optimizations for brand teams, agency partners, and Media Architects.
- Set trafficking and measurement expectations; diagnose delivery and tracking issues.
- Enable test-and-learn execution by standardizing experiment designs (A/B structures, bid strategy tests, audience/creative rotation tests) and documenting learnings for enterprise playbooks.
- Report performance and learnings via standardized snapshots and post-sprint/post-campaign readouts; feed learnings back to Agile pods.
- Support compliant DTC activation aligned to internal governance and FDA standards; flag risks and escalate to Media Buy Lead.
Qualifications:
- Bachelor’s degree required; MBA or advanced degree preferred.
- 5–7+ years in pharmaceutical/biopharma/healthcare marketing/communications/advertising/paid media.
- Agency experience preferred, especially bid execution and measurement.
- Strong knowledge of bid strategy, campaign optimization, trafficking, and measurement.
Compensation and Benefits Summary (explicitly stated):
- U.S. Base Salary Range: $116,000.00 - $182,270.00
- Eligible benefits may include medical/dental/vision, 401(k) and match, disability, life insurance, tuition reimbursement, paid volunteer time off, paid holidays, well-being benefits, up to 80 hours sick time/year, and up to 120 hours paid vacation (new hires).
Application instruction:
By clicking the “Apply” button, employment application processing begins and information will be processed per Takeda’s Privacy Notice and Terms of Use.
Provide enterprise DTC bidding and optimization guidance by setting execution standards, advising teams on performance levers, and scaling cross-brand learnings to improve efficiency, measurement quality, and compliant activation.
Key Responsibilities:
- Maintain paid DTC execution standards (campaign structuring, targeting approaches, bid strategy guidance) across brands.
- Translate DTC strategy into executable platform setup patterns and checklists; advise on design choices and tradeoffs.
- Provide consultative optimization support as operational point of contact for bid strategy, pacing, and targeting; review performance signals and recommend optimizations for brand teams, agency partners, and Media Architects.
- Set trafficking and measurement expectations; diagnose delivery and tracking issues.
- Enable test-and-learn execution by standardizing experiment designs (A/B structures, bid strategy tests, audience/creative rotation tests) and documenting learnings for enterprise playbooks.
- Report performance and learnings via standardized snapshots and post-sprint/post-campaign readouts; feed learnings back to Agile pods.
- Support compliant DTC activation aligned to internal governance and FDA standards; flag risks and escalate to Media Buy Lead.
Qualifications:
- Bachelor’s degree required; MBA or advanced degree preferred.
- 5–7+ years in pharmaceutical/biopharma/healthcare marketing/communications/advertising/paid media.
- Agency experience preferred, especially bid execution and measurement.
- Strong knowledge of bid strategy, campaign optimization, trafficking, and measurement.
Compensation and Benefits Summary (explicitly stated):
- U.S. Base Salary Range: $116,000.00 - $182,270.00
- Eligible benefits may include medical/dental/vision, 401(k) and match, disability, life insurance, tuition reimbursement, paid volunteer time off, paid holidays, well-being benefits, up to 80 hours sick time/year, and up to 120 hours paid vacation (new hires).
Application instruction:
By clicking the “Apply” button, employment application processing begins and information will be processed per Takeda’s Privacy Notice and Terms of Use.