Manager, DTC Bid Execution Specialist

Position Summary:
Provide enterprise DTC bidding and optimization guidance by setting execution standards, advising teams on performance levers, and scaling cross-brand learnings to improve efficiency, measurement quality, and compliant activation.

Key Responsibilities:
- Maintain paid DTC execution standards (campaign structuring principles, targeting approaches, bid strategy guidance) for consistent application across brands.
- Translate DTC strategy into executable guidance (platform setup patterns and checklists; advise on design choices/tradeoffs).
- Provide consultative optimization support (point of contact for bid strategy, pacing, targeting; review performance signals and recommend optimizations).
- Set trafficking and measurement expectations (define trafficking readiness and measurement integrity; diagnose delivery/tracking issues).
- Enable test-and-learn execution (standardize experiment designs; provide templates; document learnings for enterprise playbooks).
- Report performance and learnings (standardized snapshots and post-campaign/sprint readouts; feed learnings to Agile pods).
- Support compliance and safety (aligned to internal review governance and FDA standards; flag risks and escalate to Media Buy Lead for resolution).

Qualifications:
- Bachelor’s degree required; MBA or advanced degree preferred.
- 5–7+ years in pharmaceutical/biopharma/healthcare marketing, communications, advertising, paid media.
- Agency experience preferred, including bid execution and measurement.
- Strong knowledge of bid strategy, campaign optimization, trafficking, and measurement.