Manager, Business Analytics

Role Summary

Location: Durham Blackwell Street, Philadelphia; Walnut Street. The Manager, Business Analytics will lead the SBU Insights & Analytics team to develop and execute commercial analyses that identify opportunities and prioritize actions for the SBU, including customer targeting, segmentation, and behavioral analysis; marketing mix modeling/investment guidance; business performance drivers analysis; and measurement of pilots and experiments. The role requires a strategic, inquisitive mindset and the ability to connect analytics outputs to business decisions, influencing Sales, Marketing, and other members of the BU Commercial Insight lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence.

Responsibilities

• Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
• Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
• Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams
• Create succinct story boards to communicate data learnings influencing business decisions
• Continuously identify opportunities to bring outside-in thinking and increase efficiencies through process and analytics automation, partnering with Commercial Data Strategy teams to ensure trusted data availability for standard and ad hoc marketing analytics
• Use analytical tools (SAS, R, Python, or similar) to complete analyses including targeting for marketing, customer segmentation, and segment profiling analytics

Qualifications

• Required: Bachelor's degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/Economics
• Required: Experience with analytical (Python, R, SQL, etc.) and visualization tools (Thoughtspot, PowerBI, Tableau)
• Required: Experience leading analytical workstreams or projects with cross-functional stakeholders
• Required: 4+ years of experience in multiple commercial analytics functions like call planning, targeting, customer segmentation
• Preferred: M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/Economics or related
• Preferred: Professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
• Preferred: Knowledge of pharmaceutical secondary data sources (e.g., patient/claims data)
• Preferred: Demonstrable record of success of pharmaceutical market/product forecasting and real-world data analytics
• Preferred: Experience in commercial analytics focused on biologics and/or oncology
• Preferred: Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization

Skills

• Analytical tools: SAS, R, Python, SQL
• Data visualization: Thoughtspot, PowerBI, Tableau
• Marketing analytics: customer targeting, segmentation, and campaign analytics
• Storytelling and communication of data insights to influence decisions
• Cross-functional collaboration with CI, Marketing, Sales, Finance, and Technology teams
• Data-driven decision making and analytics automation

Education

• Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/Economics
• Preferred: Master’s degree (M.Sc) in Computer Sciences, Operations Research, Analytics, Statistics, Finance/Economics or related