Lead of Creative and Design

Role Summary

Join the team transforming how wellness and beauty are delivered—by putting our consumers at the heart of everything we do, understanding their needs and routines, and creating products that inspire confidence and elevate everyday care. We are seeking a visionary Creative Director with deep expertise in brand identity development, package design, in-store display experience, and omni-channel campaign creation. This role is ideal for a strategic thinker and hands-on creative leader who thrives on storytelling, brand building, and delivering cohesive experiences across print, digital, social, and e-commerce platforms. You will lead a multidisciplinary team to craft compelling brand narratives, elevate visual identity systems, and drive creative excellence across all consumer touchpoints.

Responsibilities

• Brand Identity & Strategy: Develop and evolve brand identity systems that are distinctive, scalable, and aligned with business goals.
• Brand consistency: Ensure brand consistency across all channels and materials.
• Storytelling: Translate brand strategy into compelling visual and verbal storytelling.
• Packaging & In-Store Design: Lead the design and development of packaging that is innovative, functional, and brand-aligned.
• In-store engagement: Oversee in-store display concepts that enhance shopper engagement and drive conversion.
• Omni-Channel Campaign Development: Conceptualize and execute integrated campaigns that span print, digital, social media, and e-commerce.
• Cross-functional collaboration: Collaborate with marketing, product, and digital teams to ensure seamless execution across platforms.
• Creative optimization: Use data and insights to optimize creative performance and consumer engagement.
• Creative Leadership: Inspire and mentor a team of designers, copywriters, and content creators.
• Culture & process: Foster a culture of creativity, collaboration, and continuous improvement.
• Agency/partner management: Manage external creative partners and agencies as needed.
• Storytelling & Brand Building: Craft compelling brand stories that resonate with target audiences; champion the brand voice and visual language across all communications; refine and elevate the brand experience based on market trends and consumer feedback.

Qualifications

About You

• Required: 10+ years of experience in brand design, packaging, and campaign development.
• Required: Proven track record of leading successful omni-channel campaigns.
• Required: Strong portfolio showcasing brand identity, packaging, and retail design.
• Required: Deep understanding of consumer behavior, retail environments, and digital ecosystems.
• Required: Exceptional storytelling, presentation, and communication skills.
• Required: Proficiency in Adobe Creative Suite and other relevant design tools.
• Required: Experience managing and mentoring creative teams.
• Required: Familiarity with sustainability trends and inclusive design practices.
• Preferred: Experience in the beauty/CPG industry.

Preferred Attributes

• Strategic thinker with a hands-on approach.
• Passionate about design, branding, and innovation.
• Comfortable working in a fast-paced, cross-functional environment.
• Curious, collaborative, and solutions-oriented.