Lead of Creative and Design

Role Summary

Lead of Creative and Design, based in Morristown, NJ. You will oversee brand identity development, packaging, in-store design, and omni-channel campaigns, guiding a multidisciplinary team to craft compelling brand narratives and elevate the visual identity across print, digital, social, and e-commerce touchpoints.

Responsibilities

• Develop and evolve brand identity systems that are distinctive, scalable, and aligned with business goals.
• Ensure brand consistency across all channels and materials.
• Translate brand strategy into compelling visual and verbal storytelling.
• Lead the design and development of packaging that is innovative, functional, and brand-aligned.
• Oversee in-store display concepts that enhance shopper engagement and drive conversion.
• Conceptualize and execute integrated campaigns that span print, digital, social media, and e-commerce.
• Collaborate with marketing, product, and digital teams to ensure seamless execution across platforms.
• Use data and insights to optimize creative performance and consumer engagement.
• Inspire and mentor a team of designers, copywriters, and content creators.
• Foster a culture of creativity, collaboration, and continuous improvement.
• Manage external creative partners and agencies as needed.
• Craft compelling brand stories that resonate with target audiences.
• Champion the brand voice and visual language across all communications.
• Continuously refine and elevate the brand experience based on market trends and consumer feedback.

Qualifications

• Required: 10+ years of experience in brand design, packaging, and campaign development.
• Required: Proven track record of leading successful omni-channel campaigns.
• Required: Strong portfolio showcasing brand identity, packaging, and retail design.
• Required: Deep understanding of consumer behavior, retail environments, and digital ecosystems.
• Required: Exceptional storytelling, presentation, and communication skills.
• Required: Proficiency in Adobe Creative Suite and other relevant design tools.
• Required: Experience managing and mentoring creative teams.
• Required: Familiarity with sustainability trends and inclusive design practices.
• Preferred: Experience in the beauty/CPG industry is a plus.