Lead, Market Research

Role Summary

Lead, Market Research within Takeda Oncology responsible for executing global primary market research for strategic brands, launch products, and pipeline candidates, integrating forecasting and competitive intelligence to drive brand value and competitiveness in the markets. Partners with Therapeutic Area Leads, Global Brand Leads, New Product Planning Team, and Lead LOCs to share best practices in Market Research and ensure integration of insights.

Responsibilities

• Collaborate with Integrated Insights Leads for TAs to understand insights requirements and to design forecasting model methodologies including commercial rationale and assumptions
• Drive global primary market research for strategic Brands, products at launch, and pipeline candidates
• Support Lead countries/regions with expertise in MR, including coaching and sharing Global sources and techniques
• Fully leverage all market, competitor, and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types
• Conduct primary market research using the best methodologies and techniques in market research
• Develop and administer primary MR tracking dashboards for newly launched and key company’s Brands and regions
• Establish excellence and best practice together with Global Forecasting and Global Competitive Intelligence
• Communicate ideas effectively in written and in-person presentations, conveying changes and intentions with transparency to stakeholders
• Set priorities, develop and manage multiple projects and timelines simultaneously
• Actively and objectively listen to clients to ensure research design addresses business needs
• Demonstrate project planning and project management skills
• Build strong relationships with internal and external stakeholders; manage vendor relationships and maintain budgets for brands
• Quickly learn about therapeutic areas and products

Qualifications

• BA or BS degree required with a preference in the Life Sciences; Master’s degree in business, marketing, or social sciences preferred
• Minimum 5 years of experience in Market Research in an international and multicultural environment
• Strong understanding of pharmaceutical global market research process and methodology; deep knowledge of Oncology market preferred

Skills

• Deep expertise in pharmaceutical primary market research
• Ability to extract, analyze, treat, and consolidate data from different sources into clear, concise, and accurate formats
• Advanced user of Windows applications and analytical tools
• Accurate and precise
• Team player with strong communication and interpersonal skills
• Strong project management skills
• Travel requirement: 15%, more as needed for business

Education

• BA or BS degree; Master’s degree in business, marketing, or social sciences preferred

Additional Requirements

• Travel: 15% travel expected, with potential for more based on business needs