Immunology Thought Leader Liaison - Columbus, OH

Role Summary

The Immunology Thought Leader Liaison (TLL) is a key member of the brand strategic marketing team. The TLL serves as the primary point of contact for the AbbVie Marketing team within an assigned region, engaging with External Experts to gather on-label insights aligned to company strategic plans for a specific therapeutic area. They also partner with franchise marketing leads and field leaders to help develop regional commercial marketing plans and ensure execution aligns with regional and national strategy.

Responsibilities

• Thought Leader Engagement and Development
• Interact with national/regional/local External Experts, emerging leaders, and relevant patient and professional associations within the assigned region to identify collaboration and sponsorship opportunities in alignment with marketing strategies
• Develop regional engagement plans in alignment with brand strategic plans and ensure consistent tactical execution throughout the year to drive key marketing engagement

• Peer to Peer Support
• Identify and recruit faculty for national series rollout and speaker training
• Consult with HCPs on peer-to-peer content development
• Provide training on HCP-led slide deck content, updates, and how content aligns to brand strategy
• Identify key KOLs for national and regional conference product theaters
• Uncover regional speaker program opportunities based on local market dynamics; provide guidance on speaker selection and content to align speaker to the local audience

• Marketing Initiatives
• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion; ensure regulatory guidelines and AbbVie policies are followed
• Provide in-depth insights to Integrated Brand Team and commercial senior leadership based on brand key business questions to inform marketing strategy, resource optimization, and tactic development
• Marketing lead for field competitive insights for the assigned region
• Understand objectives and key business insights for advisory meetings; identify and recruit appropriate HCP targets for participation; attend and/or assist in ad board facilitation
• Understand a specific geographical area‚Äôs market drivers, competitive landscape, and provider dynamics
• Coordinate the work of multiple external vendors and internal departments

• Marketing Leader in Key Accounts
• Demonstrate understanding of external and internal drivers within accounts
• Marketing lead for key accounts and institutions in the assigned region, connecting Integrated Brand Teams to potential collaboration opportunities
• Align and prioritize account initiatives for Integrated Brand Teams

• Scope and Key Skills
• Manage effective written and oral communications with External Experts and represent AbbVie‚Äôs interests during interactions with external stakeholders
• Translate market trends, insights, and competitive practices into opportunities and contribute to strategic and tactical plans
• Maintain knowledge of industry information sources and use data to evaluate promotional tactics and develop business strategy
• Collaborate and influence without authority; manage budgets for conventions, advisory boards, speaker programs, and meetings
• Manage multiple projects to deliver high-quality work on time
• Adhere to regulatory guidelines and standards affecting Pharmaceutical Products (e.g., CFR 210/211, cGMP)
• Understand attributes of other AbbVie internal functions and their impact on decisions

Qualifications

• Bachelor‚Äôs Degree required
• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
• Travel up to 60% of the time including some weekends
• Collaborative working style; ability to work across an integrated team and understand priorities
• Valid driver‚Äôs license and ability to pass a pre-employment drug screening
• Ability to drive a personal auto or company vehicle; knowledge of safe driving requirements