Role Summary
Heme Territory Manager (HTM) to support SCD and TDT Heme Business Unit. Field-based position focused on driving Demand Generation as a performance-driven individual contributor who promotes the safe and effective use of Casgevy to medical providers per assigned coverage plans. Responsible for plan execution, delivering sales performance, and product promotion in their specified territories, with ongoing disease state and product knowledge, and cold calling on targeted specialties.
Responsibilities
- Compliantly promote the safe and effective use of Casgevy in accordance with the product label and company training and policies
- Drive demand by educating referring HCPs at ATCs and Community centers through education, messaging, and awareness
- Develop and execute territory strategy for interactions with HCPs unaffiliated with ATCs, while supporting GTAM-led ATC HCP interaction strategy
- Build and maintain strong relationships with key stakeholders at referring/community sites to drive awareness and adoption of Casgevy
- Educate HCPs on treatment journey and patient identification considerations and process for referrals to ATCs
- Collaborate cross-functionally across geographies and demonstrate influential leadership to achieve shared goals
- Demonstrate deep understanding of market landscape, competitors, market segments/dynamics, product and data
- Anticipate environmental changes and challenges to optimize execution and manage changes
- Use data reporting tools to understand trends and identify territory and customer opportunities
- Move between non-digital and digital settings and use tools to deliver customized customer experiences
- Maintain clinical expertise in Hematology (SCD, TDT, HSCT) and present complex scientific data clearly to diverse audiences
- Operate and achieve objectives in an ethical and compliant manner
- Use CRM tools to track activities, maintain call plans and report progress against goals and KPIs
- Act as a bridge between the company and referring hematologists, with conference attendance to foster relationships and inform strategies
Qualifications
- Required Education: Bachelorโs Degree
- Minimum of 5 years of experience in pharma/biotech sales and/or rare disease product launches in biotech, device, laboratory, or specialty field sales (e.g., Cell and Gene therapy, Hematology, Transplant, Oncology/Immunology, rare diseases) or clinical experience within SCD, BMT, or Cell & Gene settings
- Knowledge of infused-biologic therapies for chronic, rare diseases
- Ability to establish customer credentials and pass trainings/background screens
- Valid driverโs license and in good standing
- Ability to travel up to 100% to assigned coverage locations
Skills
- Sales strategy and execution
- HCP engagement and relationship building
- Data analysis and use of data insights to drive opportunities
- Digital proficiency and adaptability to both in-person and digital environments
- Strong communication and presentation abilities
- Collaborative cross-functional teamwork