Head of Marketing - RayzeBio

Role Summary

This is a build-and-launch opportunity for a seasoned commercial launch leader who thrives in fast-paced environments and who wants to help define the next era of radiopharmaceutical commercialization. The Head of Marketing - RayzeBio will serve as the launch lead for RayzeBio's first commercial product and leading actinium-based radiopharmaceutical-RYZ101. You will own the global brand and launch strategy end-to-end and drive commercial and organizational readiness from NDA through launch and early lifecycle growth. You will also have responsibilities involving pipeline readiness and business development.

Responsibilities

• Lead the global commercial marketing strategy for RYZ101, defining positioning, messaging architecture, segmentation, and differentiation-translating clinical evidence into compelling customer value.
• Develop and execute the integrated pre-launch and launch roadmap, ensuring global-to-local alignment and clear decision points across key workstreams.
• Lead cross-functional NDA readiness activities, ensuring labeling, promotional readiness, and market access strategies are aligned with commercial goals and launch scenarios.
• Develop and manage the commercial launch scorecard and key performance indicators to track organizational readiness, identify gaps early, and accelerate issue resolution.
• Drive pre-launch market shaping, including disease education, stakeholder engagement, and thought leader (TL) partnership initiatives in collaboration with Medical Affairs.
• Partner with Market Access and Patient Services to ensure payer, reimbursement, and patient support strategies reflect real-world patient journeys and site-of-care workflows.
• Work with the Commercial Operations and Strategy Lead to drive health-system and site enablement strategies for nuclear medicine centers, integrating operational and logistical requirements unique to radiopharmaceuticals.
• Oversee creative agencies and promotional partners, ensuring best-in-class omnichannel execution (digital, web, CRM, field enablement) and effective medical/legal/regulatory (MLR) review outcomes.
• Establish and scale modern, AI-enabled marketing capabilities-e.g., faster insight synthesis, audience and journey analytics, predictive signals for adoption, modular content systems, compliant GenAI-assisted drafting, and rapid test-and-learn experimentation with clear measurement.
• Build and lead a high-performing marketing team and establish launch excellence standards and repeatable playbooks for RayzeBio's future pipeline assets.
• Represent Marketing in governance forums and ensure business continuity between NDA filing and post-approval launch execution, maintaining pace, clarity, and alignment across the matrix (including BMS).

Qualifications

• Required: Bachelor's degree.
• Preferred: Advanced degree (MBA, PharmD, PhD).
• Required: Minimum 10 years of experience in pharmaceutical or biotechnology commercialization leadership roles, with significant experience in oncology marketing and multiple product launches.
• Preferred: Leadership experience in radiopharmaceutical commercialization is highly preferred.
• Preferred: Experience with first-to-market, novel therapeutic launches or complex modality launches (radiopharmaceuticals, cell/gene therapy, or other infrastructure-dependent products).
• Required: Proven success leading cross-functional launch planning and execution, including pre-launch and post-launch phases.
• Required: Demonstrated ability to lead through influence, work across matrixed teams, and operate effectively at the executive level.
• Required: Knowledge of healthcare system dynamics, payer environments, and site-of-care considerations relevant to nuclear medicine and oncology.
• Required: Exceptional analytical, strategic, and operational planning skills with the ability to synthesize complex information into actionable insights.
• Required: Comfort with modern marketing analytics and AI-enabled approaches (e.g., experimentation, personalization, next-best-action thinking, and performance measurement), applied responsibly with appropriate governance.
• Required: Exceptional communication, presentation, and stakeholder management skills.

Skills

• Brand Strategy & Launch Leadership
• Cross-Functional Influence and Launch Governance
• Radiopharmaceutical Ecosystem Expertise (or rapid learning agility)
• AI-Enabled, Insights-Driven Marketing Mindset (test-and-learn, measurement, modernization)
• Strategic & Operational Agility
• Executive Presence & Communication
• Launch Excellence & Organizational Readiness