HCP Marketing Manager I/II - Rheumatology

Role Summary

The Marketing Manager I/II, SKYRIZI PsA HCP Marketing is responsible for designing, developing, and implementing HCP marketing plans and programs needed to accelerate the growth of SKYRIZI in Psoriatic Arthritis (PsA), a key brand and indication in Rheumatology. Additionally, you will:

• Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position SKYRIZI for success now and in the future
• Foster positive working relationships with the entire SKYRIZI and Rheumatology marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams
• Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve business goals

Responsibilities

• Show a strong understanding of the patient and HCPs; ensure that all marketing activities align with the target audience's needs
• Develop and execute high-impact go-to market strategies that are innovative, executable, and clinically/financially supported to drive disease state awareness and brand preference
• Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones to make strategic recommendations for optimal brand performance
• Work with internal cross functional groups and external partners to ensure integration and consistency of business strategies and regulatory compliance of promotional material
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives
• Identify problems proactively and conceptualize solutions using creativity and innovation
• Effectively track and manage marketing budget for area of responsibility
• Consistently manage multiple projects to deliver high-quality work product in a timely fashion
• Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
• Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
• Proactively support the sales force through ongoing communications of marketing programs
• Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.

Qualifications

• Required: Bachelor's Degree in Marketing or Medical/Pharmacology related field
• Required: Excellent communication (oral, written, and presentation) and interpersonal skills
• Required: Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally
• Required: Strong planning, project management, and organization skills, attention to detail, execution, and follow-through

Preferred Qualifications

• MBA
• Previous marketing experience of 5+ years brand marketing/consumer promotion or equivalent experience with complex project management responsibility in medical/scientific function

Education

• Bachelor's Degree in Marketing or Medical/Pharmacology related field

Additional Requirements

• Travel: 20% travel