HCP Brand Marketing Strategy

Role Summary

Associate Director of HCP Branded Strategy and Marketing: lead the HCP branded strategy for an upcoming launch, blending strategic vision, data-driven leadership, and a deep understanding of HCP behavior to deliver an exceptional customer experience. Partner across HCP, Consumer, Field Teams, and cross-functional groups to create an insight-based marketing ecosystem that motivates HCPs and drives brand success. Reports to the Director of HCP Marketing. Location: USA - MA - Cambridge (Kendall Square). Hybrid work arrangement.

Responsibilities

• Strategic Leadership: Serve as annual brand planning lead, overseeing the design, development, and execution of comprehensive brand strategies.
• Strategic Leadership: Lead segmentation initiatives, leveraging data and insights to tailor approaches to distinct customer segments.
• Strategic Leadership: Drive the design and delivery of core materials for APP (Advanced Practice Provider) and Biologics Coordinator audiences, ensuring content is relevant and impactful.
• Strategic Leadership: Partner closely with HCP Marketing leads to ensure campaign and message pull-through across all tactics.
• Strategic Leadership: Lead partnership with access marketing to align brand strategy with access and reimbursement priorities.
• Innovation & Insight: Act as competitive response and intelligence lead.
• Innovation & Insight: Develop effective objection handling resources and ensure the team remains responsive to market dynamics.
• Innovation & Insight: Foster a strong partnership with the medical team to ensure medical accuracy and compliance in promotional activities.
• Team & Agency Leadership: Be the primary field sales liaison, leading launch meetings and plan of action (POA) sessions to ensure strategic alignment and effective execution.
• Team & Agency Leadership: Lead field implementation and training on EHR/EMR systems to equip teams for success in digital health environments.

Qualifications

• Required: Bachelor’s degree.
• Required: At least 5-10 years in the healthcare industry with increasing responsibilities in marketing, sales, or related functions.
• Required: Deep understanding of the brand/franchise and how to effectively engage HCPs.
• Required: Extensive experience in marketing strategy and tactic design.
• Required: Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships.
• Required: Results-driven mindset with a high level of ownership, urgency, and resilience.
• Required: Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
• Required: A courageous leader who drives change with clarity and conviction, even in the face of ambiguity or conflicting priorities.
• Required: Experience leading cross-functional and agency teams and managing large budgets.
• Required: Strong strategic, analytical, and communication skills.
• Required: Demonstrated leadership and ability to manage multiple priorities, processes, timelines, and stakeholder expectations.
• Required: Demonstrated ability to process complex information and summarize it concisely in a professional, time-sensitive environment.
• Required: Comfort with emerging technologies, adaptability to new digital tools, and openness to AI-enabled processes to enhance efficiency and effectiveness for customers.
• Preferred: MBA.
• Preferred: Prior pharma launch experience.
• Preferred: Commercial experience in dermatology or immunology (e.g., psoriasis).

Education

• Bachelor’s degree (required)

Additional Requirements

• Location: USA - MA - Cambridge