Global Brand Manager - Implementation and Training - Beyfortus - RSV Franchise

Role Summary

Global Brand Manager — Implementation and Training for Beyfortus (RSV Franchise). Location: Morristown, NJ. This role bridges global strategy and local execution, translating global marketing initiatives into actionable programs that drive results across markets, with a focus on implementation and training to maximize impact for the Beyfortus brand.

Responsibilities

• Global Marketing Implementation: Lead the translation of global marketing strategies into executable programs across existing Beyfortus markets, and upcoming Beyfortus launches. Gather and synthesize field insights to identify implementation gaps and opportunities for optimization. Partner with market lead and markets to ensure they have the necessary tools, training, and resources to execute effectively at the customer level.
• Training Excellence & Capability Building: Design, develop and deliver comprehensive interactive digital learning platform & training programs that enable country teams to master our global marketing strategies and effectively engage with customers. Create implementation playbooks and training modules that build both strategic understanding and tactical execution capabilities. Establish mechanisms to measure training effectiveness and implementation success.
• Implementation Planning & Feedback Loop: Serve as the primary liaison between global strategy development and local execution teams. Collect, analyze and integrate market feedback to refine global assets and approaches. Identify implementation challenges early and collaborate with global teams to develop practical solutions that work across diverse market contexts.
• Asset Development & Optimization: Collaborate with global marketing teams in developing customer-facing assets with a focus on implementation effectiveness and field impact. Ensure all marketing materials, messaging frameworks, and tactical approaches are optimized for local execution. Coordinate testing and refinement of assets based on field performance data and market feedback.
• Annual Franchise Brand Meeting(s): Lead the planning and execution of the annual training meetings with a focus on implementation readiness. Develop curriculum that equips countries with both strategic understanding and practical execution capabilities. Ensure key markets leave with clear implementation plans and tools that are embedded into their local point of action cycles for the upcoming season. Support market in executing our strategies post meeting.
• Cross-Functional Implementation Coordination: Partner with medical affairs, market access, commercial operations and other key functions to ensure cohesive implementation of cross-functional strategies. Identify and address cross-functional dependencies that impact successful market execution. Foster collaborative problem-solving across functional boundaries.

Qualifications

• Implementation Excellence: Demonstrated experience in translating complex marketing strategies and market insights into practical, executable plans. Proven ability to bridge global strategic vision and local tactical execution.
• Training & Capability Building: Strong background in developing and delivering innovative training programs. Experience in creating implementation playbooks, conducting workshops, and building capabilities across diverse teams.
• Field Experience: 1–2 years of field or customer-facing experience required.
• Marketing Background: At least 4 years in pharmaceutical marketing; local/country marketing experience strongly preferred. Experience with global product launches is essential.
• Launch Experience: Track record of supporting product launches with a focus on implementation excellence and execution at the market level.
• Therapeutic Area Knowledge: Experience in vaccines preferred; pediatric vaccine or drug marketing experience a plus.
• Collaborative Leadership: Strong transversal management skills with ability to build relationships across functions, regions, and organizational levels.
• Communication Excellence: Excellent written and verbal communication; ability to simplify complex concepts and develop actionable training materials and implementation guides.
• Feedback Integration: Ability to gather, synthesize and act on feedback from diverse stakeholders to improve implementation approaches and assets.
• Adaptability: Flexibility in adjusting implementation strategies to accommodate various market conditions and contexts.
• Educational Background: Bachelor's Degree required; business education and/or scientific background preferred. Additional training in adult learning methodologies a plus.
• Language Skills: Fluency in English required; additional languages are a plus.
• Experience: 7–8 years of marketing and sales experience.
• Travel: Approximately 30% domestic and international travel.

Skills

• Communication
• Cross-functional Collaboration
• Strategic Thinking and Execution
• Training Design and Delivery
• Market Insights and Feedback Integration

Education

• Bachelor's Degree required; business education and/or scientific background preferred. Additional training or certification in adult learning methodologies is a plus.

Additional Requirements

• 30% domestic and international travel.