Role Summary
The Gastroenterology Health & Science Sales Specialist is responsible for launching new products, deciding upon best strategies to manage business relationships, understanding formulary access, and engaging in product promotion within assigned accounts. The role includes sales efforts and relationship development with assigned customers and accounts, including Therapeutic Area Specialists and Key Opinion Leaders (KOLs). The candidate should combine customer, market, and business acumen with strong product and disease state knowledge, and possess robust sales, promotional, and strategic business development skills for both virtual and in-person engagement.
Responsibilities
- Identify and implement efficient virtual/in-person engagement strategies by customer; develop and adapt effective business and territory call plans based on opportunities and insights.
- Build rapport with customers across virtual and face-to-face environments; maintain clear call objectives, document appropriately, manage KPIs; use digital tools (e.g., Veeva Engage, Zoom, Microsoft Office) and adapt to new tools; leverage analytics for insights and action plans.
- Deliver relevant, targeted messaging using approved materials to drive product demand; provide insights for development of new messaging and resources.
- Educate providers on unbranded and branded product value proposition using disease-state information, as applicable.
- Coordinate with HCPs and office staff to plan engagements in multiple formats (virtual and in-person).
- Strategically deploy Pfizer resources (samples, vouchers, co-pay resources, patient education); integrate guidance from management and cross-functional teams; plan day-to-day work and collaborate with CF colleagues and Pfizer Connect team.
- Support patient access by providing information on reimbursement, PAP, hub programs, and co-pay resources.
- Present terms of sale and answer on-label questions; introduce customers to future Pfizer on-demand portal (Galaxy) with targeted content.
- Collaborate with cross-functional colleagues (Field Medical, Reimbursement, Key Account Management) to address inquiries; use triage protocols and digital apps to connect with SMEs.
- Use calendaring tools and leadership goals to address customer priorities; relay insights from customer surveys to leadership for improvement.
Qualifications
- Must Have: Bachelor’s Degree OR associate’s degree with 6+ years of experience; OR high school diploma with 8+ years of relevant experience.
- Minimum 3 years of pharmaceutical/biotech or medical marketing/promotional/sales experience, with leadership experience across peers and demonstrated success in marketing, promotion, and sales in a specialized market with third-party reimbursement and service centers.
- Proven history of marketing/promotional/sales success, strong territory management, excellent communications, and demonstrated teamwork, leadership, and accountability.
- Must live within 50 miles of the territory.
- Valid US driver’s license and driving record in compliance with company standards; recent DUI/DWI or impaired driving within 7 years disqualifies.
Nice-to-Haves
- 3–5 years of specialty marketing/promotional/sales experience.
- Strong knowledge of disease states, therapeutic areas, and products.
- Deep knowledge of applicable customers and markets (prescribers/HCPs/institutions/organizations).
- Strategic account marketing, promotional, sales, and management skills; superior marketing, promotional, sales, technical and relationship-building skills.
- Track record of assessing account needs and delivering resources to drive performance; strong business acumen, problem solving, strategic thinking, data analytics, and project management skills.
- Excellent communication, interpersonal, and leadership skills; ability to learn quickly and adapt to rapidly changing environments; ability to work in a matrix environment.
- Experience working with key thought leaders or high-influence customers in large practices, hospitals, or managed care organizations (preferred).
- Strong organizational and analytical skills; ability to analyze sales data and adapt to technology tools to bring Pfizer information to market.
- Relates well to change, with exceptional time management and planning.
Additional Requirements
- Non-standard work schedule, travel or environment: Ability to travel to all accounts/locations within territory; overnight stays may be required depending on territory size and business needs.