Gastroenterology Regional Marketing Manager - West Region

Role Summary

The Immunology Regional Marketing Manager (RMM) will work closely with multiple cross-functional teams to develop area marketing strategy and execution, aligning national and regional marketing initiatives with Annual Strategic Brand Plans. The role serves as the face of the AbbVie Marketing team with External Experts, developing and maintaining interactions for insight generation within assigned geographies and optimizing brand performance across AbbVie Immunology.

Responsibilities

• Lead projects compliantly through the promotional review process to deliver high-quality work in a timely fashion, ensuring regulatory guidelines and AbbVie processes are followed
• Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming
• Continuously evaluate the effectiveness of key marketing tactics and provide strategic recommendations for brand optimization
• Provide in-depth insights to inform marketing strategy, resource optimization, and tactic development that drive brand performance
• Lead partnerships with field leadership to optimize pull-through of marketing strategies
• Understand market drivers, competitive landscape, provider dynamics, and competitive intelligence across assigned geography
• Coordinate direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT

Thought Leader Engagement

• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year
• Demonstrate understanding of external and internal drivers across multiple external stakeholder groups and connect AbbVie‚Äôs Integrated Brand Teams for collaboration opportunities in compliance with industry standards

Qualifications

Key Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to engage internal leadership and external stakeholders
• Experience working in a collaborative, cross-functional environment with influence without direct authority
• Ability to navigate a field and headquarter-based matrix organization to drive strategy and brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

• Bachelor‚Äôs Degree
• 2+ years of experience in Immunology (preferred) in sales, sales management, or marketing
• Previous Gastroenterology experience preferred
• Travel up to 75% of the time including evenings and weekends
• Valid driver‚Äôs license; ability to pass a pre-employment drug screening and meet safe driving requirements
• Driving a personal auto or company vehicle or related equipment

Education

• Bachelor‚Äôs Degree