Field Marketing Liaison, West

Role Summary

We are seeking a dynamic and self-motivated Field Marketing Liaison to lead field marketing efforts, including Key Opinion Leader identification and management, Speaker Bureau Management, and local/ regional Patient Advocacy Engagements. The ideal candidate will bring a strong field marketing background, excellent communication skills, and a proven ability to build meaningful relationships with both healthcare professionals and patients. Location: California preferred.

Responsibilities

• KOL (Key Opinion Leader) Healthcare Provider Identification and Engagement
• Market Insight Gathering on current disease management landscape
• Speaker Bureau Management, including HCP Speaker Identification, Engagement and Training and HCP Speaker Bureau Content Creation
• HCP and Patient Congress Engagements, including KOL interactions with Invivyd leadership
• Support and Execution of Strategic Marketing Initiatives
• Proactive interactions with KOLs to validate and optimize brand strategies
• Collaboration on the development of HCP and Patient marketing materials to support effective HCP and Patient Engagement
• Collaboration with local/ regional advocacy groups to develop and coordinate community engagement webinars aimed at improving patient awareness and understanding of the disease and management options

Requirements

• 7+ years of experience in pharmaceutical or biotechnology sales, or, with a focus on institutional customers
• Field marketing or HCP marketing experience
• In-depth knowledge of the healthcare industry, specifically institutional accounts
• Experience in Hematology, Transplant, Rheumatology, and Infectious Disease preferred
• Proven track record of successfully managing Key Opinion Leaders and complex accounts
• Proven record of meeting or exceeding business KPIs
• Analytical mindset with the ability to interpret data, market trends, and customer insights
• Experience working in Veeva and CRM systems and sales analytics tools
• Ability to travel as required up to ~75% of the time to meet with customers and attend industry events