Executive Director Marketing Strategy - Neurodegeneration / Huntington’s Disease

Role Summary

Executive Director, Marketing Strategy for Neurodegeneration / Huntington’s Disease. Location: East Hanover; remote work not available. Travel expected: 20% (domestic and international). Responsible for leading and managing the full spectrum of marketing for brand(s) or brand indication(s), including marketing strategy, analysis, budget and resource management with multiple global, regional and country stakeholder relationships. Contributes to the development and execution of the strategic business plan, tactical program development, implementation, and ROI assessment.

Responsibilities

• Develop a cohesive and integrated marketing strategy and execution plan, including campaigns, grounded in deep human insight, aligned the overall product strategy
• Partner with CXPO team to create customer-centric experiences rooted in human insights
• Partner with Content Lab to develop break-through content that resonates with target audiences
• Translate in-market data signals to actions that lead to behavior change
• Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized
• Identify opportunities to flex resources within the team to meet evolving business needs optimizing reach, relevance, ROI and brand impact.
• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives

Qualifications

• Education: Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred
• Experience
  • Minimum of 10 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred, including demonstrated experience in leveraging data, analytics, and customer insights to drive personalization at scale
  • Experience in driving high performing brands in highly competitive categories within the US; recent launch experience in specialty treatments and or rare diseases strongly preferred
  • Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
  • Transformational Leader with strategic experiences to transform the business into next generation engagement
  • Track record of fostering high performing teams
  • Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
  • Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen
  • Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines