Executive Director, CRM Adoption & Enablement

Role Summary

This position is located at the East Hanover, NJ site and cannot be remote. The Executive Director, CRM Adoption & Enablement develops and implements change strategies to maximize adoption of CRM solutions, drives program communications, and leads a team of Change & Enablement analysts to ensure successful adoption and cultural alignment across the organization.

Responsibilities

• Shape and execute the US CRM adoption and enablement strategy to maximize employee adoption and sustained engagement with CRM solutions, ensuring alignment with transformation vision and business objectives.
• Lead the design and delivery of a robust change network, embedding best practices and driving continuous improvement, innovation, and accountability across all levels.
• Develop and implement comprehensive communication plans that articulate the transformation vision, key initiatives, and expected impacts, ensuring clarity and buy-in from all stakeholders.
• Coach, empower, and enable leaders and managers to champion CRM adoption, foster cross-functional collaboration, and drive alignment on strategic goals.
• Partner with business units and functional leaders to tailor adoption and enablement strategies for diverse teams and geographies.
• Build and inspire a high-performing Adoption & Enablement team, setting objectives, providing feedback, and investing in professional growth.
• Establish and monitor KPIs for change management, adoption, and stakeholder satisfaction; use data-driven insights to refine strategies and report progress to leadership.
• Identify and address risks and resistance to adoption, leveraging methodologies to ensure successful transformation outcomes.
• Collaborate with IT, product, and business teams to synchronize communications, training, and enablement activities.
• Champion urgency and accountability to advance the CRM transformation agenda.

Qualifications

• 10+ years of experience in change management, organizational design, technology transformation, or leadership roles, preferably in pharmaceutical, healthcare, or CRM sectors
• Deep understanding of CRM landscape (Sales, Marketing, Service), including Salesforce, Veeva, and major ecosystem players
• Deep understanding of the pharmaceutical industry, regulatory requirements, market dynamics, and emerging AI technologies
• Demonstrated success leading change management and enablement initiatives within large-scale transformation programs
• Proven ability to drive employee adoption of technology solutions and foster cultural alignment across diverse teams
• Strong background in developing and executing communication strategies for enterprise projects
• Experience building and leading high-performing teams focused on change and enablement
• Deep understanding of CRM platforms, organizational dynamics, and adoption best practices

Education

• Bachelor's degree in related field required; Master of Science and/or MBA preferred