Email Specialist

Role Summary

Digital Lab Email Specialist at AbbVie, building and authoring email content for Consumer marketing teams across multiple brands. Hybrid position based in Mettawa, IL with required in-office presence at least 3 days per week.

Responsibilities

• Create and modify email content in the Knak platform by leveraging existing emails, assembling emails using modular components, or incorporating assets provided by external agencies
• Share best practices with key partners: project managers, marketers, and creative agencies
• Partner with the appropriate creative agency when any design files need updating
• Route emails through the Material Review Process to gain approval before handoff to the Marketing Automation team; serve as Project originator for review process and functional testing in a highly regulated environment
• Proof and QC all email projects thoroughly and with meticulous attention to detail
• Maintain email inventory (templates, modules, and assets such as images and iconography)
• Identify and recommend enhancements to tools, templates, and content creation processes to inform the email capability roadmap
• Leverage dynamic capability in Knak and collaborate with Marketing Automation to personalize messaging and differentiate content for audience segments
• Escalate email content tool platform issues to the Email Product Owner
• Troubleshoot and provide advisory assistance on email projects as directed; may assist an external agency or a team member
• Augment email creative elements and media using design tools such as Photoshop, Figma, SnagIt

Qualifications

• Bachelor‚Äôs Degree in Graphic Design, Business or Marketing
• 3‚Äì5 years of hands-on experience in email marketing, including content creation, testing, and deployment (experience with Knak, Figma, Photoshop preferred)
• Knowledge of email development fundamentals including HTML/CSS and email rendering tools such as Email on Acid
• Strategic mindset with attention to detail and a strong ability to exceed stakeholder expectations
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment
• Excellent written, verbal, and interpersonal communication skills
• Experience in Pharma or heavily regulated industry, preferred but not required