ED, Oncology Marketing Strategist

Role Summary

Executive Director, Oncology Marketing Strategy, based at the East Hanover site with on-site work and 20% travel (domestic and international). This role sets the marketing strategy and guides execution across HCP, Patient/DTC, Peer-to-Peer, and Congress activities for Breast & Women’s Cancer. You will define insight-based marketing approaches for both early and metastatic indications and translate them into human-centric campaigns that fit the overall product strategy. You will partner with senior leadership to iterate key campaigns and ensure alignment with the Enterprise strategy.

Responsibilities

• Develop a cohesive and integrated marketing strategy and execution plan, including campaigns, grounded in deep human insight, aligned the overall Oncology product strategy
• Partner with CXPO team to create customer-centric experiences rooted in human insights
• Partner with Content Lab to develop break-through content that resonates with target audiences
• Translate in-market data signals to actions that lead to behavior change
• Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized
• Identify opportunities to flex resources within the team to meet evolving business needs optimizing reach, relevance, ROI and brand impact
• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives

Qualifications

• Experience
  • Required: Minimum of 10 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare; including demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
  • Preferred: Experience in driving high performing brands in highly competitive categories within the US; recent HCP launch experience for oncology / specialty treatments strongly preferred
  • Required: Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
  • Required: Transformational Leader with strategic experiences to transform the business into next generation engagement
  • Required: Track record of fostering high performing teams
  • Required: Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
  • Required: Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen
  • Required: Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines

Education

• Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred

Additional Requirements

• Travel: Up to 20% (domestic and international) as defined by the business
• Location: On-site at East Hanover, NJ