Director, US Obesity – Pre-Launch

Role Summary

The Director, US Obesity – Pre-Launch will support development and execution of the US pre-launch commercial and marketing strategy for Pfizer’s obesity portfolio. This role focuses on asset-level execution, translating early insights into actionable marketing plans, and ensuring alignment with cross-functional partners and global guidance.

As assets progress through late-stage development, this role will play a key part in supporting the translation of clinical data, competitive signals, and market insights into clear US commercial implications, product positioning, and early go-to-market readiness plans. The focus is on executional excellence and disciplined strategic thinking—connecting evidence, insights, and customer needs into actionable recommendations that support launch planning.

Operating within a highly matrixed environment, the Director must navigate ambiguity, collaborate effectively across cross-functional partners, and balance early brand-building needs with near-term launch milestones. This role is essential in ensuring that US launch plans are well-aligned, insight-driven, and designed to position Pfizer’s obesity assets for commercial impact in the US market.

Role Responsibilities

• Support development of US pre-launch marketing and brand strategy.
• Support customer segmentation and targeting strategy.
• Integrate market research and CI into refined marketing implications.
• Support foundational US obesity brand strategy and core frameworks.
• Translate strategy into clear pre-launch marketing readiness plans.
• Support execution planning for HCP & consumer messaging and channels.
• Partner with Sales, Medical, and Commercial Operations on go-to-market.
• Collaborate with internal/external partners to ensure launch readiness.
• Share critical insights at governance forums.

Qualifications

• Education: Bachelor’s degree required; advanced degree preferred.
• Experience: 8+ years in pharmaceutical marketing, brand strategy, or commercial roles.
• Experience: Experience supporting pre-launch or launch activities.
• Experience: Strong understanding of clinical, access, and commercial intersections.
• Experience: Ability to synthesize insights into actionable strategy.
• Experience: Experience operating in matrixed environments.

Additional Requirements

• Must be willing to travel to NYCHQ.