Director, US Lyme Organized Customer Lead

Role Summary

Director, US Lyme Organized Customer Lead. This role shapes and drives the strategy for providing protection against Lyme disease in the US, reporting to the Senior Director, US Lyme Brand Lead. The role collaborates with the Account Management team to launch LBV6 and drive uptake within large organized customers by delivering solutions that help these customers prioritize Lyme disease education and optimize Lyme vaccine implementation and operationalization for their patients and members in high-incidence areas. This position offers a unique opportunity to demonstrate strong cross-functional leadership, launch excellence, and US marketing acumen, driven by an understanding of functional areas and interdependencies.

Responsibilities

• Lead organized customer channel strategies for Lyme and mobilize organization to support launch and pull-through plans; articulating business opportunity, resource allocations and continuously generating insights/learnings to drive brand performance.
• Evolve brand access launch strategy and enhance value proposition based on market dynamics and business priorities, including prioritization of Lyme in an increasingly crowded vaccine space for pediatric and adult patients.
• Own the development and delivery of access and organized customer channel specific resources that are aligned to brand strategy; build timely, robust metrics plans to adjust execution as necessary to achieve launch goals.
• Lead efforts to develop innovative and integrated digital omni-channel strategies and resources to effectively drive brand preference and operationalization throughout the organized customers.
• Provide leadership to Account Management Team to support prioritization and operationalization of Lyme education and Lyme prevention modalities, including vaccination (pending regulatory approval), in health systems within Pfizer’s vaccine portfolio.
• Collaborate closely with the Lyme HCP, Retail, and Consumer Teams to ensure delivery of a unified brand strategy and messaging while coordinating cross-brand Account Team deliverables.
• Ensure maximal coverage across all payers at launch (CMS, Commercial, Medicaid/VFC); Lead cost and coverage resourcing and messaging for all customer-facing colleagues, and mitigation of any access specific challenges in coordination with US Market Access.
• Provide brand marketing leadership to internal portfolio Channel Strategies, Market Shaping, Public/HIT, and Market Access Teams to support portfolio strategies, messages and solutions developed, including HIT solutions and quality measures.
• Partner with Contracting Strategy Team to shape contract strategy and pull through, aligned to overall brand objectives within channels.
• Lead the Account Management brand strategy for Sales Force meetings including planning, execution, branded and unbranded training, and follow-up engagement.
• Lead Organized Customer/Access business planning deliverables, i.e., operating plan, tactical plan, leadership reports/presentations.

Qualifications

• Required: Bachelor's and 8+ years of experience, OR Master's and 7+ years of experience, OR PhD/PharmD and 5+ years of experience.
• Required: Bachelor's degree required; MBA or other advanced degree preferred.
• Preferred: Prior launch experience in the US is highly preferred.
• Required: Strong understanding of US payer and vaccine reimbursement landscape.
• Required: Proven track record in developing, executing and measuring complex marketing programs that drive performance.
• Required: Strong project management skills, ability to manage timelines and dependencies.
• Required: Ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in-market results.
• Required: Demonstrated initiative, strong problem solving, decision making and leadership skills.
• Required: Ability to navigate internal organization/processes.
• Required: Demonstrated matrix leadership and ability to foster a culture of collaboration and teamwork.
• Required: Strong communications skills, ability to mobilize cross-functional partners.
• Required: Bias towards action, with a sense of urgency to deliver high quality plans and tactics that deliver the desired customer actions.
• Required: Comfort with ambiguity, and complex “white space” environments.
• Required: Entrepreneurial and innovative – exploring novel approaches to solving problems with strong focus on measuring effectiveness of different marketing programs to define future direction.
• Required: Track record of highly successful partnerships with external agencies.
• Required: Experience and fluency representing opportunities and brand plans to senior leadership.
• Required: An absolute commitment to adherence to all applicable compliance rules and regulations.
• Required: Demonstrated ability to effectively work on multiple tasks with a strong sense of urgency and enthusiasm while prioritizing and meeting team goals.
• Preferred: Experience in marketing to organized customers is strongly preferred.
• Preferred: Strong business acumen.

Additional Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Occasional travel may be required (e.g., for conferences and off-site meetings).
• In-person attendance is expected for high-impact strategic meetings, workshops, or planning sessions; particularly those led or facilitated by the Director.
• Ability to analyze and synthesize complex information to drive strategic decision-making.
• Travel may include attendance at conferences. May need to assist/respond to Senior Leadership requests and questions off hours.