Director, US Hematology Marketing
Merck
August 31, 2026
Remote
United States
Marketing
Director, US Hematology Marketing
Responsibilities:
- Lead commercial portfolio strategy and launch readiness for Hematology pipeline assets; coordinate with Marketing, Market Access, Medical Affairs, Sales, R&D, and other stakeholders.
- Develop and execute brand strategies (market assessment, customer segmentation, positioning/messaging, capability planning, and go-to-market execution) informed by customer insights and market trends.
- Drive strategic decisions using analytics, forecasting, competitive intelligence, and market research; translate insights into actionable deliverables.
- Assess market opportunities, build business cases, and recommend investment priorities to maximize portfolio value and growth.
- Lead critical business initiatives by managing budgets, timelines, and resources to deliver measurable results.
- Build and enhance commercialization capabilities, processes, and frameworks to support multiple Hematology product launches.
Qualifications:
Required:
- Bachelor’s degree (relevant field); advanced degree (e.g., MBA) preferred.
- 8+ years biopharmaceutical experience with expertise in marketing, competitor strategy, launch capability assessment, and portfolio strategy.
- Demonstrated success developing asset/portfolio go-to-market strategies and leading growth initiatives in complex healthcare environments using datasets.
- Strong analytics (forecasting, competitive intelligence, market research, customer insights, data-driven decision-making).
- Strong relationship-building and collaborative leadership; track record of attracting/developing talent.
- Proven ability to influence/manage multi-workstreams in a matrixed organization.
- Experience partnering across Commercial, Medical, Market Access, Finance, Legal/Compliance, Supply Chain, and R&D.
- Management consulting experience supporting cross-functional launch readiness.
Preferred:
- Hematology experience.
Required Skills (examples): Business case development, competitive intelligence, data-driven decision making, go-to-market execution, market access, commercial excellence, financial analysis.
Application:
- Apply via https://jobs.merck.com/us/en (current employees: Workday Jobs Hub). Application deadline is stated on the posting. Job posting end date: 09/8/2026. Requisition ID: R415306.
Responsibilities:
- Lead commercial portfolio strategy and launch readiness for Hematology pipeline assets; coordinate with Marketing, Market Access, Medical Affairs, Sales, R&D, and other stakeholders.
- Develop and execute brand strategies (market assessment, customer segmentation, positioning/messaging, capability planning, and go-to-market execution) informed by customer insights and market trends.
- Drive strategic decisions using analytics, forecasting, competitive intelligence, and market research; translate insights into actionable deliverables.
- Assess market opportunities, build business cases, and recommend investment priorities to maximize portfolio value and growth.
- Lead critical business initiatives by managing budgets, timelines, and resources to deliver measurable results.
- Build and enhance commercialization capabilities, processes, and frameworks to support multiple Hematology product launches.
Qualifications:
Required:
- Bachelor’s degree (relevant field); advanced degree (e.g., MBA) preferred.
- 8+ years biopharmaceutical experience with expertise in marketing, competitor strategy, launch capability assessment, and portfolio strategy.
- Demonstrated success developing asset/portfolio go-to-market strategies and leading growth initiatives in complex healthcare environments using datasets.
- Strong analytics (forecasting, competitive intelligence, market research, customer insights, data-driven decision-making).
- Strong relationship-building and collaborative leadership; track record of attracting/developing talent.
- Proven ability to influence/manage multi-workstreams in a matrixed organization.
- Experience partnering across Commercial, Medical, Market Access, Finance, Legal/Compliance, Supply Chain, and R&D.
- Management consulting experience supporting cross-functional launch readiness.
Preferred:
- Hematology experience.
Required Skills (examples): Business case development, competitive intelligence, data-driven decision making, go-to-market execution, market access, commercial excellence, financial analysis.
Application:
- Apply via https://jobs.merck.com/us/en (current employees: Workday Jobs Hub). Application deadline is stated on the posting. Job posting end date: 09/8/2026. Requisition ID: R415306.