Cytokinetics Overview

Cytokinetics is a late-stage, specialty cardiovascular biopharmaceutical company focused on discovering, developing and commercializing first-in-class muscle activators and next-in-class muscle inhibitors as potential treatments for debilitating diseases in which cardiac muscle performance is compromised. As a leader in muscle biology and the mechanics of muscle performance, the company is developing small molecule drug candidates specifically engineered to impact myocardial muscle function and contractility.

Director, US HCP Marketing

Cytokinetics is a late-stage biopharmaceutical company focused on discovering, developing, and commercializing first-in-class muscle activators and next-in-class muscle inhibitors as potential treatments for debilitating diseases in which muscle performance is compromised and/or declining. As a leader in muscle biology and the mechanics of muscle performance, the company is developing small molecule drug candidates specifically engineered to impact muscle function and contractility.

In this exciting role, the Director, US HCP Marketing will not only have a significant impact on the continued and future success of our US business at Cytokinetics, but also the lives of those living with this challenging disease.

You will be responsible for developing and executing educational programs and content specifically designed for healthcare professionals (HCPs), aiming to increase product awareness, understanding, and appropriate usage by leveraging marketing strategies while adhering to strict compliance guidelines; key responsibilities include designing curriculum, creating educational materials, collaborating with medical affairs, managing KOL relationships, and evaluating the effectiveness of medical education initiatives.

Responsibilities

Curriculum Development

Designing and developing comprehensive medical education programs aligned with product features, clinical data, and HCP needs, including targeted learning objectives, course outlines, and presentation materials.

Content Creation

Writing and editing educational content such as slide decks, webinars, online modules, publications, and training materials, ensuring accuracy, clarity, and compliance with regulatory standards.

KOL Engagement

Identifying and managing relationships with key opinion leaders (KOLs) to develop educational content and participate in peer-to-peer programming. Plan and execute Marketing advisory board meetings to generate strategic insights and maximize HCP engagement opportunities.

Program Delivery

Facilitating live and virtual medical education events, including speaker training, including conferences, workshops, and webinars, tailoring presentations to different learning styles and audience needs.

Marketing and Cross-functional Collaboration

Working closely with the marketing team to integrate medical education initiatives into broader marketing campaigns, ensuring consistent messaging and brand alignment. Partner with Sales to support execution of relevant programs. Create a hard-working, inclusive and supportive team culture. Fostering a culture that celebrates and values a team of diverse experiences and backgrounds and elevating team potential through collaboration and clear communication.

Metrics and Evaluation

Tracking and analyzing the impact of medical education programs through post-event surveys, usage data, and other metrics to identify areas for improvement.

Compliance Oversight

Maintaining adherence to all relevant regulatory guidelines and ethical standards related to medical education activities, including ensuring proper disclosure and transparency. Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant HCP communications.

Other

Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs and supporting agencies/vendors. Domestic travel up to 20%.

Qualifications

• Bachelor’s Degree is required; MBA or other advanced degrees is preferred
• 10-12 years of pharmaceutical experience with focus on US/global marketing and brand management
• Demonstrated ability to develop HCP marketing strategy and execute/measure promotional campaigns, in particular with launch brands
• Experience in rare disease and/or oncology in creating unique HCP experiences preferred, including ETASU REMS implementation and working with specialty pharmacies
• Pharmaceutical sales and/or sales management a plus
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy
• Strong analytical and critical thinking skills, demonstrated ability to be a proactive thinker and to embody a solution-oriented mindset
• Proven self-starter, able to work independently, able to handle full workload across multiple projects
• Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution
• High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
• Demonstrated success working collaboratively in a matrix environment and building sustainable and collaborative relationships with internal and external customers
• Ability to articulate and convey complex data and information concisely to internal and external stakeholders
• Excellent written and verbal communication skills

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at Cytokinetics and believe you can add value to our team, we would love to hear from you.

Please review our General Data Protection Regulation (GDPR) policy PRIOR to applying.

Our passion is anchored in robust scientific thinking, grounded in integrity and critical thinking. We keep the patient front and center in all we do – all actions and decisions are in service of the patient and their caregivers. We champion integrity, ethics, doing the right thing, and being our best selves.

Fraud Warning: How to Identify Impersonated Cytokinetics Job Postings and Offers

Recently, there have been fraudulent employment offers being sent to candidates on behalf of Cytokinetics. Please be advised that all legitimate offers from Cytokinetics will come directly from our official email domain (Cytokinetics.com) and will only be made after completing a formal interview process.

Here are some ways to check for authenticity:

• We do not conduct job interviews through non-standard text messaging applications
• We will never request personal information such as banking details until after an official offer has been accepted and verified
• We will never request that you purchase equipment or other items when interviewing or hiring
• If you are unsure about the authenticity of an offer, or if you receive any suspicious communication, please contact us directly at talentacquisition@cytokinetics.com

Please visit our website at: www.cytokinetics.com

Cytokinetics is an Equal Opportunity Employer