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Director, U.S. Market Access Strategy- Lupus Franchise

Biogen
Full-time
On-site
Cambridge, MA
$200,000 - $275,000 USD yearly
Market Access

Role Summary

Director of U.S. Market Access Marketing to lead the development and execution of the U.S. market access launch plan for two high-priority pipeline assets in lupus. Responsible for shaping comprehensive access strategies, payer engagement, and cross-functional alignment to ensure successful, timely product commercialization. Join a purpose-driven team that values innovation, collaboration, and patient-centric thinking while bringing innovative therapies to patients and shaping access strategies from the ground up.

Responsibilities

  • Develop pre- and post-launch payer value propositions, messaging, and promotional materials (both branded and unbranded) tailored to key customer segments (e.g., payers, IDNs, GPOs).
  • Shape the development of pricing and contracting strategies, ensuring market competitiveness and payer acceptance.
  • Define and execute strategies for buy-and-bill environments, including physician-administered settings.
  • Support the evaluation of trade and distribution models to optimize patient access and product availability.
  • Partner with medical and HEOR to support the development of evidence generation plans aligned with payer needs.
  • Lead market research and competitive intelligence to inform access strategies and positioning.
  • Monitor evolving reimbursement and policy landscapes and integrate insights into access strategies.
  • Drive cross-functional collaboration across global value and access and several U.S. teams including pricing, HEOR, trade & distribution, field access, medical regulatory, legal, training and commercial brand marketing teams.
  • Recruit, coach and develop future market access marketing talent.

Qualifications

  • Minimum of 10+ years of experience in U.S. market access, payer marketing, pricing, or related fields within the pharmaceutical or biotech industry.
  • Proven experience leading market access launch strategies for pipeline or newly launched products.
  • Deep understanding of buy-and-bill reimbursement pathways, including provider dynamics and payer policy considerations.
  • Strong knowledge of payer landscape, policy trends, trade & distribution models, and pricing frameworks.
  • Exceptional leadership and cross-functional team management skills.
  • Strategic mindset with strong analytical and communication capabilities.
  • Ability to operate in a fast-paced, dynamic environment with a high degree of ownership and accountability.
  • Hands-on leadership style with ability to operate both strategically and tactically to deliver impact across the full market access spectrum.

Skills

  • Minimum of 10+ years of experience in U.S. market access, payer marketing, pricing, or related fields within the pharmaceutical or biotech industry.
  • Proven experience leading market access launch strategies for pipeline or newly launched products.
  • Deep understanding of buy-and-bill reimbursement pathways, including provider dynamics and payer policy considerations.
  • Strong knowledge of payer landscape, policy trends, trade & distribution models, and pricing frameworks.
  • Exceptional leadership and cross-functional team management skills.
  • Strategic mindset with strong analytical and communication capabilities.
  • Ability to operate in a fast-paced, dynamic environment with a high degree of ownership and accountability.
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