Director, Thought Leader Liaison - Ohio Valley

Role Summary

This role is the Director, Thought Leader Liaison for the Ohio Valley region. We are seeking a dynamic and self-motivated professional to lead field marketing efforts, including Key Opinion Leader identification and management, speaker bureau management, and local/regional patient advocacy engagements. The ideal candidate will bring a strong field marketing background, excellent communication skills, and a proven ability to build meaningful relationships with healthcare professionals and patients.

Responsibilities

• KOL (Key Opinion Leader) Healthcare Provider Identification and Engagement
• Market Insight Gathering on current disease management landscape
• Speaker Bureau Management, including HCP Speaker Identification, Engagement and Training and HCP Speaker Bureau Content Creation
• HCP and Patient Congress Engagements, including KOL interactions with Invivyd Leadership
• Support and Execution of Strategic Marketing Initiatives
• Proactive interactions with KOLs to validate and optimize brand strategies
• Collaboration on the development of HCP and Patient marketing materials to support effective HCP and Patient Engagement
• Collaboration with local/ regional advocacy groups to develop and coordinate community engagement webinars aimed at improving patient awareness and understanding of the disease and management options

Qualifications

• 7+ years of experience in pharmaceutical or biotechnology sales, or, with a focus on institutional customers
• Field marketing or HCP marketing experience
• In-depth knowledge of the healthcare industry, specifically institutional accounts
• Preferred: Experience in hematology, transplant, rheumatology, and Infectious disease
• Proven track record of successfully managing Key Opinion Leaders and complex accounts
• Proven record of meeting or exceeding business KPIs
• Analytical mindset with the ability to interpret data, market trends, and customer insights
• Experience working in Veeva and CRM systems and sales analytics tools

Additional Requirements

• Ability to travel up to 75% of the time to meet with customers and attend industry events