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Director, Thought Leader Engagement, Breast Oncology - West

Gilead Sciences
Remote friendly (United States)
United States
$205,615 - $266,090 USD yearly
Marketing

Role Summary

The Director, Thought Leader Engagement (TLE) West leads thought leader engagement for the breast oncology portfolio, partnering with academic and community oncology experts to generate insights, track sentiment, and build brand advocacy. The role collaborates with HQ marketing, medical affairs, and cross-functional field teams to enable in-line and future breast cancer initiatives. Travel within the West region is expected to support customer engagement and program execution.

Responsibilities

  • Customer Profiling: Develop and maintain a living document (refreshed annually) that profiles strategic academic and community customers.
  • Engagement with Academic Opinion Leaders (OLs): Identify and engage academic OLs for insight generation, advocacy development, and sentiment tracking.
  • Community Influencer Engagement: Work with influential breast cancer treaters in key community accounts to understand market ecosystems and build advocacy through long-term relationship building, feedback synthesis from consulting and engagements, and strategic collaborations.
  • Insight Sharing: Provide actionable insights to cross-functional field partners, HQ marketing, and medical affairs.
  • Pre-Launch Support: Assist HQ marketing in understanding market sentiment, treatment drivers/barriers, and generating insights for strategic launch planning.
  • Annual Brand Planning: Collaborate strategically with HQ marketing during brand planning.
  • Congress Strategy: Lead OL/customer engagement planning at Tier 1 and Tier 2 congresses in collaboration with marketing, executive leadership, and cross-functional partners.
  • Consultant Selection: Advise on consultant selection for advisory boards, 1:1 consulting, and strategic projects aligned with brand needs.
  • Speaker Bureau Oversight: Track and manage speaker bureau impact per Gilead’s business conduct manual.
  • Vendor Management: Lead and manage third-party program vendors to ensure alignment with organizational objectives.
  • Cross-Functional Leadership: Act as a leader within the cross-functional team through proactive communication and collaboration.
  • Headquarters Collaboration: Collaborate compliantly with global and US medical strategy colleagues and OLP for customer engagement planning.
  • Budget Management: Effectively manage and track budget.

Qualifications

  • Required: Bachelor’s Degree and 12 years of experience, or Master’s Degree and 10 years of experience, or PhD and 8 years of experience.
  • Required: Ability to travel as may be reasonably required, including regular travel within the assigned area, and comply with onsite visitation requirements for healthcare practitioners if applicable.
  • Required: Ability to perform essential duties satisfactorily; reasonable accommodation may be provided for disabilities.
  • Required: Valid driver’s license.
  • Preferred: People leadership experience.
  • Minimum 5 years of oncology experience.
  • Minimum 3 years’ pharmaceutical marketing experience.
  • Oncology launch experience.
  • Knowledge and experience in the breast cancer market.
  • Strong interpersonal and communication skills.
  • Strategic thinking and execution capabilities.
  • Experience leading cross-functional teams.
  • Proven ability to manage multiple projects and priorities.
  • Willingness to travel up to 50%, including overnights, some evening/weekend programs, based on business needs.

Additional Requirements

  • Travel within the West region, with some overnight travel.